Current Price $17.00
Final Sale—no returns or exchanges
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Highlights
- Vegan
- Hyaluronic acid
- Best for: Normal skin
Details & care
What it is: The first ever electrolyte-infused primer serum from NYX Professional Makeup.
What it does: Supercharged with five electrolytes and vitamins including hyaluronic acid, vitamin E, pro-vitamin B5, magnesium and potassium. This gripping serum ensure makeup stays fresh all day. Primer leaves skin instantly plump, moisturized, replenished and energized. This plumping primer has a smooth, lightweight finish that absorbs quickly and allows for an even makeup application.
- 1.01 fl. oz.
- Vegan
- Made in Korea
- Item #6954787
Ingredients
Aqua / Water / Eau, Glycerin, Peg-150 Distearate, Butylene Glycol, Pvp, Opuntia Ficus-Indica Stem Extract, Potassium Pca, Carbomer, Sodium Hyaluronate, Tromethamine, Magnesium Pca, Hydroxypropyltrimonium Hyaluronate, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Xanthan Gum, Panthenol, Ethylhexylglycerin, Tocopherol, Ascorbyl Palmitate, Potassium Sorbate, Phenoxyethanol, Parfum / Fragrance, Limonene, Benzyl Alcohol, Benzyl Salicylate
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
This item is only available for pickup at select Nordstrom Rack stores. Exclusions apply for orders to Alaska, Hawaii and Puerto Rico. Learn more about our shipping & returns policies.
This item is Final Sale and is not eligible for returns or exchanges.
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Most helpful positive review
Mar 9, 2026
Tacky primer!
This is one of the best primers on the market! It has a great price, good hydration and plump to the skin, and is SO tacky! It also doesn’t leave your skin looking oily!!
AmberS
Reposted from influenster.com
Most helpful critical review
Nov 20, 2025
Felt fine until I put makeup on top
Wore horribly under my makeup. Pores were emphasized and makeup looked patchy while simultaneously came off my skin much faster. I have very dry skin and this did nothing to prime or plump.
Chloe123
Reposted from NYX Professional Makeup
NYX Professional Makeup response
Hi there! Thanks for sharing your thoughts on our Plump Right Back Primer + Serum. We're so sorry this primer isn't giving you that ultimate finish, and we've definitely let our team know because we're always looking to level up! For a flawless look, we suggest starting with well-prepped skin, applying the primer to areas where you need it most, then your makeup, making sure to let each layer fully dry. Ready to discover your perfect primer match? Check out our other options and take our Primer Finder Quiz here: https://tinyurl.com/25m6uoch
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AmberS
Reposted from influenster.com
Mar 9, 2026
Tacky primer!
This is one of the best primers on the market! It has a great price, good hydration and plump to the skin, and is SO tacky! It also doesn’t leave your skin looking oily!!
Izzy_Izzy
Reposted from NYX Professional Makeup
Feb 1, 2026
Nice :3
Melts into the skin very nicely, very light with an almost slime texture and light fragrance. Would love to see a refill for this product at some point
joannao62_7631
Reposted from influenster.com
Dec 31, 2025
Plump look
When i wear this primer, it sticks to my skin really well and I love how it wears. Every time i use it my face looks more plump. It is a super hydrating formula
CherryBombCreations
Reposted from NYX Professional Makeup
Verified purchase
Dec 20, 2025
Professional Makeup Artist must have!
I am a Professional Makeup Artist, and when I say this is the BEST hydrating primer for ALL skin types, I mean it!!! I have been using this product since it released, and EVERY single time my clients say “OOO what is this product you’re using on my skin?” Every single client of mine LOVES the way this product feels, and funny enough, smells. Please please please do not ever discontinue this product 😂 I had tried so many popular products that other Artists swear by…they never amaze me…THIS product blows every other product I’ve used out of the water! I stock up on this primer so I never run out for my clients 😅 the ONLY critique I have, I wish there was a larger bottle 😂 because I go through these little bottles so quickly with my work haha.
neeksnook_8223
Reposted from influenster.com
Nov 20, 2025
Perfect for plumping
I love this product!! It is perfect for skin prep before makeup. It plumps my skin back up especially when getting ready in the early mornings. Along with my other skincare and makeup routine, this helped my makeup stay put all day.
Chloe123
Reposted from NYX Professional Makeup
Nov 20, 2025
Felt fine until I put makeup on top
Wore horribly under my makeup. Pores were emphasized and makeup looked patchy while simultaneously came off my skin much faster. I have very dry skin and this did nothing to prime or plump.
NYX Professional Makeup response
Hi there! Thanks for sharing your thoughts on our Plump Right Back Primer + Serum. We're so sorry this primer isn't giving you that ultimate finish, and we've definitely let our team know because we're always looking to level up! For a flawless look, we suggest starting with well-prepped skin, applying the primer to areas where you need it most, then your makeup, making sure to let each layer fully dry. Ready to discover your perfect primer match? Check out our other options and take our Primer Finder Quiz here: https://tinyurl.com/25m6uoch
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