Current Price $12.00 to $22.00
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Details & care
What it is: A creamy, gentle shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping moisture.
Who it's for: Ideal for curly, coily and tight hair textures.
What it does: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera and coconut oil. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood.
How to use: Massage the shampoo vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Use as desired.
- Pump only included with 25 oz. bottle
- Made in the USA
- Black Owned/Founded
- Item #10310583
Ingredients
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.
This item is returnable within 40 days by mail or to U.S. Nordstrom Rack and U.S. Nordstrom stores. All beauty items are only eligible for return in U.S. Nordstrom Rack or U.S. Nordstrom stores.
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Most helpful positive review
May 19, 2026
I love this product I
[This review was collected as part of a promotion.] I love this product I have tried multiple times to find a product that maintains my hair like pattern and it’s always a fail I use the hydration shampoo,lightweight conditioners well as the mouse and leave in conditioner. I think I will be purchasing the indigo rain custard I received a sample and loved it.
Anonymous
Reposted from PATTERN Beauty
Most helpful critical review
Dec 16, 2025
Didn't work for me
[This review was collected as part of a promotion.] I was hoping to like this shampoo since my friend raved about how much she loves it, but I don't. I'm a coily girlie who took the online test to determine which products would work best for my tresses, and I purchased this shampoo as a result of the suggestions after reading reviews and the ingredients. This did not work for me at all. I could not detangle my hair as I usually do during the shampoo process with my regular shampoo; not with my denman brush nor my fingers. My hair felt "stripped" after washing and thorougly rinsing. I'm not one that uses a ton of product on my hair, and I keep my routine super simple. I tried on two separate days hoping the 2nd time would be different since it had been about a week since my prior wash, but the result was the same, stripped and tangled. I'm a trained cosmetologist, so this definitely was not user error.
Kelli C.
Reposted from PATTERN Beauty
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Anonymous
Reposted from PATTERN Beauty
May 19, 2026
I love this product I
[This review was collected as part of a promotion.] I love this product I have tried multiple times to find a product that maintains my hair like pattern and it’s always a fail I use the hydration shampoo,lightweight conditioners well as the mouse and leave in conditioner. I think I will be purchasing the indigo rain custard I received a sample and loved it.
Terri P.
Reposted from PATTERN Beauty
May 16, 2026
Where did these curls come from?
[This review was collected as part of a promotion.] I find that the Pattern products make my hair look its best! Deep curls, soft ringlets!
Mya G.
Reposted from PATTERN Beauty
May 14, 2026
So moisturizing
[This review was collected as part of a promotion.] My hair is super thick and curly/coily. This is the best shampoo I’ve ever used!
Patricia B.
Reposted from PATTERN Beauty
May 12, 2026
Hydration shampoo
[This review was collected as part of a promotion.] Yes I actually liked the shampoo it made my hair good and one of my daughters-law stated my hair good moisturized. I have combination hair ,it's curly coily and dyed
Jazmin D.
Reposted from PATTERN Beauty
May 7, 2026
A staple in my beauty routine
[This review was collected as part of a promotion.] This shampoo always has to be in my bathroom. It has been my go to for years!
Samantha J.
Reposted from PATTERN Beauty
May 6, 2026
Love, and will use in my rotation
[This review was collected as part of a promotion.] I love this Shampoo and am seriously considering making it part of my rotation. Much better than the original.
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