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Details & care
What it is: A solid shampoo formulated to help neutralize unwanted brassiness and yellow undertones.
What it does: The shampoo helps tone hair while using biotin to boost shine, reduce dullness and strengthen hair.
How to use: Wet hair and bar, then 'paint' on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse and repeat as needed.
- Paraben-free; phthalate-free; sulfate-free; silicone-free; artificial fragrance-free
- Made in the USA
- Item #10690507
Ingredients
Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Hydrogenated Castor Oil, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Linalool, Geraniol, Citronellol, Terpineol, Amyl Cinnamal, Limonene, Linalyl Acetate, Cananga Odorata Oil/Extract, Biotin, Violet 2 (CI 60725)
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.
This item is Final Sale and is not eligible for returns or exchanges.
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Most helpful positive review
Jan 29, 2026
Nice
It feels so good when your washing your hair and it suds up so good so your hair gets a really good wash and afterwards your hair is so soft I would buy again
Bree
Reposted from Kitsch
Most helpful critical review
Dec 7, 2025
Not for me
Did not like it at all. I did not like the fragrance. I just did not like it
Cindy B.
Reposted from Kitsch
Customer photos
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5 stars
77%
4 stars
9%
3 stars
4%
2 stars
4%
1 star
6%
Sort by Most Helpful
Bree
Reposted from Kitsch
Jan 29, 2026
Nice
It feels so good when your washing your hair and it suds up so good so your hair gets a really good wash and afterwards your hair is so soft I would buy again
Shelle I.
Reposted from Kitsch
Jan 19, 2026
Purple Toning Shampoo
I really like this product; I really enjoy the fact that it rinses clean, and I do not feel like there is no chemicals left in my hair after I wash it.
Juanita P.
Reposted from Kitsch
Jan 18, 2026
Work well.
I like the purple toning shampoo bar in that it lathers well and my hair feels clean and manageable. I'm not sure if it's made a difference to the tone of my hair with its several shades of gray which all look different in different light. My husband thinks it looks better though, so that's what counts. :)
Kris
Reposted from Kitsch
Jan 17, 2026
Wow
I was skeptical, but this has been great for my hair!
Rita D.
Reposted from Kitsch
Jan 14, 2026
Purple Toning Bar
Love it!!! Brightens my grey, while leaving my hair soft and manageable. Would order again.
Sarah
Reposted from Kitsch
Jan 6, 2026
Great for balayage too!
My hair did not agree with the rice water shampoo, but the purple toning shampoo is amazing! I have naturally very dark brown hair, but ends are dyed into a light blonde balayage. This shampoo tones the blonde parts very well and does not interfere with the darker parts of my hair which is perfect.
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