Skip navigation

Enjoy extended holiday returns.  Learn More

Main content
  1. Home
  2. Women
(2345)2345

Hydration Shampoo

Pattern Beauty

Current Price $12.00 to $22.00
Size
2 people viewing now
Select fulfillment method
GET $40 OFF next purchase + 5% off every Rack purchase with a Nordstrom credit card. Terms apply. Apply Now

Highlights

  • Coconut oil
  • Good for: Damage repair
  • Good for: Dryness

Details & care

What it is: A creamy, gentle shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping moisture.

Who it's for: Ideal for curly, coily and tight hair textures.

What it does: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera and coconut oil. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood.

How to use: Massage the shampoo vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Use as desired.

  • Pump only included with 25 oz. bottle
  • Made in the USA
  • Black Owned/Founded
  • Item #10310583
  • Core Product ID 333333D5HT

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.

Eligible Rack purchases made between 10/5/26 and 12/24/26 can be returned by 1/18/27 or 40 days after purchase—whichever is later. Online purchases: eligible items can be returned by mail or to a Nordstrom Rack or Nordstrom store. Store purchases: eligible items can be returned to a Nordstrom Rack or Nordstrom store. All returns are subject to our return policy terms.

Gift options

Write a gift message at Checkout and we'll email it to the recipient when their item is delivered
Need help finding the perfect gift? We've got you covered.
Shop Gifts

Pattern Beauty

Pattern Beauty by Tracee Ellis Ross offers a breadth of natural beauty and hair care products to fulfill, embrace and celebrate the needs of the curly, coily, tight and textured hair community. The brand is Black-owned and Blacked-founded, and promises to nourish your hair with effective products and cherish your health with safe ingredients, keeping your hair healthy and hydrated.

Reviews

(2345)23454.7 out of 5
Write a Review

Most helpful positive review

Oct 13, 2026

It took my hair from

[This review was collected as part of a promotion.] It took my hair from good to great! This shampoo is the bomb!
Lashicker W.
Reposted from PATTERN Beauty

Most helpful critical review

Aug 1, 2026

Knot my hair

[This review was collected as part of a promotion.] I’m not sure if it’s just my 4C curls that doesn’t mix with this products, but it causes my hair to tangle. I’ve never had this issue with any other product.
Angela M.
Reposted from PATTERN Beauty

Customer photos

Add your photo & review

Share your photo to help other shoppers.

5 stars83%
4 stars8%
3 stars4%
2 stars2%
1 star2%
Oct 13, 2026

It took my hair from

[This review was collected as part of a promotion.] It took my hair from good to great! This shampoo is the bomb!
Reposted from PATTERN Beauty
Lashicker W.
Oct 12, 2026

10 STARS

Best shampoo ever! Has a great lather and you can detangle easily while you shampoo for a better clean
Reposted from PATTERN Beauty
Jaylan
Oct 8, 2026

Hydration Shampoo

[This review was collected as part of a promotion.] I love my new shampoo 🧴 It smells so fresh and clean. It’s gentle and effective-my hair is both squeaky clean and soft-and I’m here for it. Highly recommend!
Reposted from PATTERN Beauty
Carie E.
Oct 7, 2026

This product has done wonders

[This review was collected as part of a promotion.] This product has done wonders for my hair. It lathers so richly and leaves my hair so moisturized after I rinse. I love this line!
Reposted from PATTERN Beauty
Haley A.
Oct 5, 2026

Best. Shampoo. Ever.

[This review was collected as part of a promotion.] I'm so happy I discovered the Pattern brand. Their shampoo/conditioner/curl revitalizer have been the reason that my curls have looked so put together since I found them. I'm a white girl with hair that has always sat on the boarder between too coarse and not coarse enough to get the product that really works. Now, I've finally found it. And shiny!! Dang. Thank you Tracee Ellis Ross for helping to finally get my curls in order!
Reposted from PATTERN Beauty
Gwendolyn K.
Oct 4, 2026

Hydration Shampoo

[This review was collected as part of a promotion.] This shampoo doesn't strip my hair of its moisture. Makes my hair feel soft and clean!
Reposted from PATTERN Beauty
Felecia S.
Oct 3, 2026

Best shampoo I’ve ever used!!!

[This review was collected as part of a promotion.] Love the hydrating shampoo, not only does it hydrates my curls but enhances them too. It also smells incredible😍
Reposted from PATTERN Beauty
Mariama B.
Oct 2, 2026

Moisture

[This review was collected as part of a promotion.] Very hydrating shampoo and doesn’t leave my hair dry at all so definitely enjoy using this shampoo.
Reposted from PATTERN Beauty
Adrienne J.
Sept 29, 2026

Bouncy Curls

[This review was collected as part of a promotion.] Since using the shampoo, I have noticed a major difference in how bouncy my curls are. My curls form have gotten better as well (I am using the conditioner + leave in as well).
Reposted from PATTERN Beauty
Tori W.
Sept 29, 2026

Hydration shampoo

[This review was collected as part of a promotion.] I love the new shampoo it is very heathy with biotin which helps my hair growth and I love the other ingredients especially when used with the companion conditioner
Reposted from PATTERN Beauty
Jan D.
Sept 27, 2026

The Best Shampoo

[This review was collected as part of a promotion.] Such an amazing product! I am so thrilled that I found Pattern!
Reposted from PATTERN Beauty
Heidi G.
Sept 27, 2026

My hair loves this shampoo!

[This review was collected as part of a promotion.] My hair loves this shampoo! Soaks it right up and feels so soft!
Reposted from PATTERN Beauty
Heather D.