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Hydration Shampoo

Pattern Beauty

Current Price $12.00 to $22.00
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Highlights

  • Coconut oil
  • Good for: Damage repair
  • Good for: Dryness

Details & care

What it is: A creamy, gentle shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping moisture.

Who it's for: Ideal for curly, coily and tight hair textures.

What it does: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera and coconut oil. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood.

How to use: Massage the shampoo vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Use as desired.

  • Pump only included with 25 oz. bottle
  • Made in the USA
  • Black Owned/Founded
  • Item #10310583
  • Core Product ID 333333D5HT

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.

This item is returnable within 40 days by mail or to U.S. Nordstrom Rack and U.S. Nordstrom stores. All beauty items are only eligible for return in U.S. Nordstrom Rack or U.S. Nordstrom stores.

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Reviews

(2319)
4.7 out of 5
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Most helpful positive review

Aug 30, 2026
Starting My Pattern Journey
[This review was collected as part of a promotion.] This makes my hair feel very clean without feeling stripped.
Edi S.
Reposted from PATTERN Beauty

Most helpful critical review

Aug 1, 2026
Knot my hair
[This review was collected as part of a promotion.] I’m not sure if it’s just my 4C curls that doesn’t mix with this products, but it causes my hair to tangle. I’ve never had this issue with any other product.
Angela M.
Reposted from PATTERN Beauty

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5 stars
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4 stars
8%
3 stars
4%
2 stars
2%
1 star
3%
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Edi S.
Reposted from PATTERN Beauty
Aug 30, 2026
Starting My Pattern Journey
[This review was collected as part of a promotion.] This makes my hair feel very clean without feeling stripped.
Sara R.
Reposted from PATTERN Beauty
Aug 26, 2026
Clean
[This review was collected as part of a promotion.] This line of products start with right shampoo for your hair. It leaves hair soft and ready for the next step. It cleans hair with the potential of fun curls when hair dries.
Bobbi G.
Reposted from PATTERN Beauty
Aug 26, 2026
Fabulous
[This review was collected as part of a promotion.] I have thin aging curly hair. This doesn’t weigh it down and adds so much hydration which makes it do curly!
Maegan G.
Reposted from PATTERN Beauty
Aug 25, 2026
Works Well!
[This review was collected as part of a promotion.] The hydration shampoo deeply penetrates the scalp and hair, proving hydration to make the hair feel softer and retain moisture. It lathers well and smells amazing!
Yvonne N.
Reposted from PATTERN Beauty
Aug 23, 2026
Works wonders!
[This review was collected as part of a promotion.] Our hair stylist told us about the hydration shampoo a year ago & we have been using it religiously. Just one pump of this awesome shampoo and our hair is soft & manageable. Try it-and you'll love it too!
Cristle W.
Reposted from PATTERN Beauty
Aug 19, 2026
It wrapped my hair in
[This review was collected as part of a promotion.] It wrapped my hair in hydration it felt clean after I rinsed
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