Skip navigation

GET $40 OFF your next purchase when you apply and get approved for a Nordstrom credit card. Restrictions apply. Apply Now

Main content
  1. Home
  2. Women

Hydration Shampoo

Pattern Beauty

Current Price $12.00 to $22.00
Size
GET $40 OFF next purchase + 5% off every Rack purchase with a Nordstrom credit card. Terms apply. Apply Now

Details & care

What it is: A creamy, gentle shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping moisture.

Who it's for: Ideal for curly, coily and tight hair textures.

What it does: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera and coconut oil. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood.

How to use: Massage the shampoo vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Use as desired.

  • Pump only included with 25 oz. bottle
  • Made in the USA
  • Black Owned/Founded
  • Item #10310583

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.

This item is returnable within 40 days by mail or to U.S. Nordstrom Rack and U.S. Nordstrom stores. All beauty items are only eligible for return in U.S. Nordstrom Rack or U.S. Nordstrom stores.

Gift options

Write a gift message at Checkout and we'll email it to the recipient when their item is delivered
Need help finding the perfect gift? We've got you covered.
Shop Gifts

Reviews

(2269)
4.7 out of 5
Write a Review

Most helpful positive review

May 29, 2026
Great Shampoo
[This review was collected as part of a promotion.] Pattern Hydration Shampoo works great for me. My hair is left clean, and not dry and brittle. I’ve been using Pattern for several years, I’m definitely a fan. I shampoo my hair twice, a little goes a long way. Of course follow up with the Pattern conditioner. I’m never disappointed.
Laura W.
Reposted from PATTERN Beauty

Most helpful critical review

May 27, 2026
Tangled Follicles
[This review was collected as part of a promotion.] Not moisturizing, caused my hair to tangle more than normal
Rachel F.
Reposted from PATTERN Beauty

Customer photos

Add your photo & review

Share your photo to help other shoppers.

5 stars
83%
4 stars
8%
3 stars
4%
2 stars
2%
1 star
3%
Sort by Most Helpful
Size
Laura W.
Reposted from PATTERN Beauty
May 29, 2026
Great Shampoo
[This review was collected as part of a promotion.] Pattern Hydration Shampoo works great for me. My hair is left clean, and not dry and brittle. I’ve been using Pattern for several years, I’m definitely a fan. I shampoo my hair twice, a little goes a long way. Of course follow up with the Pattern conditioner. I’m never disappointed.
Rachel F.
Reposted from PATTERN Beauty
May 27, 2026
Tangled Follicles
[This review was collected as part of a promotion.] Not moisturizing, caused my hair to tangle more than normal
Lori E.
Reposted from PATTERN Beauty
May 26, 2026
Just ok. Not for me
[This review was collected as part of a promotion.] Ok for a shampoo. Lots of lather and no scent and no noticeable difference from drug store shampoo which s much cheaper
Nikita W.
Reposted from PATTERN Beauty
May 26, 2026
Lovely
[This review was collected as part of a promotion.] These pattern products have changed my life, great for mine and my daughters hair!
Natashia B.
Reposted from PATTERN Beauty
May 25, 2026
First time user
[This review was collected as part of a promotion.] I like this shampoo. It doesn’t leave my hair feeling brittle. Will purchase again just with a scent.
Barbara G.
Reposted from PATTERN Beauty
May 20, 2026
Perfect Shampoo
[This review was collected as part of a promotion.] I truly love this shampoo. It's thick and creamy and perfect for my white hair (my stylist strong suggest only white products). It leaves my hair clean and moisturized. My stylist love the product too!
Load 6 more reviews