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Highlights
- Hyaluronic acid
- Vitamin C
- Good for: Dryness
Ingredients
Details & care
What it is: A multivitamin-enriched primer and moisturizer that nourishes, plumps and preps skin with healthy hydration to improve the look of foundation.
What it does: This primer is a full makeup prep in one step, blending the performance of a primer with the cushion of a moisturizer. A blend of vitamins B, C and E helps replenish and condition skin with essential nourishment, while a moisturizing complex of hyaluronic acid, squalane and shea butter helps instantly hydrate, plump and prep skin for a fresh, healthy-looking glow. Its rich yet lightweight and fast-absorbing texture cushions skin and grips foundation for smooth, flawless makeup application. It's lightly scented with notes of grapefruit and geranium.
Research results:
In a consumer test on 123 women after one week of use:
- 98% said it left skin looking rejuvenated
- 96% said it left skin feeling nourished and conditioned
- 96% said it left skin feeling moisturized throughout the day
- 96% said it left skin looking healthy
- 95% said it left skin feeling healthy and infused with moisture
- 95% said it gripped makeup for flawless application
- 95% said it layered well with makeup, helping makeup apply smoothly and evenly
- 93% said it left skin feeling plumped
- 91% said it improved the look of foundation
How to use: Massage moisturizer primer base onto just-cleansed skin as part of your daily skin-care regimen, avoiding the eye area. Use the primer with an eye base to help achieve moisturizing prep for underneath your eyes.
- 1.7 oz.
- Winner of an Allure 'Best of Beauty' Award for Best Base, 2025
- Paraben-free; sulfate-free; phthalate-free; gluten-free
- Dermatologist tested
- Item #15564U
Shipping & returns
This item qualifies for free shipping on most orders over $89. Shipping is $9.95 on most orders under $89. Exclusions apply for orders to Alaska, Hawaii and Puerto Rico. Learn more about our shipping & returns policies.
Gift options
Bobbi Brown
Bobbi Brown Cosmetics was founded in 1990 with the introduction of 10 super-wearable lipstick shades. Revolutionary foundation sticks soon followed, as well as a complementary skin care line that underscored the brand's purpose: to enhance the natural beauty of the wearer—working with what's already there, without any artificial colors—so a woman always looks and feels like herself.
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