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Styling Custard video
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Styling Custard

Pattern Beauty

Current Price $29.00
15 Ounce
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Highlights

  • Good for: Dullness
  • Hold

Details & care

What it is: A lightweight and slippy styling custard that provides a hydrated hold, definition and shine for the entire family.

What it does: Lightweight and slippy, the Styling Custard detangles while providing hold for kids and adults. It contains flaxseed oil, agave, Irish moss and chamomile for a hydrated hold, definition and shine. It is perfect for wet or dry ponytails, braids-out and Bantu knots. Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering with notes of neroli, rose and patchouli.

How to use: On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired. Use as desired.

  • 15 oz.
  • Paraben-free; phthalate-free; sulfate-free; formaldehyde-free; mineral oil-free; formaldehyde releasing agent-free; oxybenzone-free; coal tar-free; hydroquinone-free; triclocarban-free; triclosan-free; gluten-free; silicone-free; retinyl palmitate-free
  • Made in the USA
  • Black Owned/Founded
  • Item #10310785
  • Core Product ID 333333D5QJ

Ingredients

: Water/Aqua/Eau, Glycerin, Polyquaternium-37, Polysorbate 20, Polyquaternium-11, Methyl Gluceth-10, Linum Usitatissimum (Linseed) Seed Oil, Chamomilla Recutita (Matricaria) Extract, Chondrus Crispus Extract, Agave Rigida (Sisal) Extract, Panthenol, Phenoxyethanol, Fragrance/Parfum, Ethylhexylglycerin, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin, Caramel/
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

This item is only available for pickup at select Nordstrom Rack stores. Exclusions apply for orders to Alaska, Hawaii and Puerto Rico. Learn more about our shipping & returns policies.

This item is returnable within 40 days by mail or to U.S. Nordstrom Rack and U.S. Nordstrom stores. All beauty items are only eligible for return in U.S. Nordstrom Rack or U.S. Nordstrom stores.

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Reviews

(372)
4.8 out of 5
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Most helpful positive review

Aug 7, 2026
Pop curls!
[This review was collected as part of a promotion.] I love how well this keeps my hair bouncy and curly! Curls pop, and I have amazing results! Plus, the shine is undeniable. Thank you for creating elegance products for us all!
Angie M.
Reposted from PATTERN Beauty

Most helpful critical review

May 27, 2026
Not for 4B/4C Hair
[This review was collected as part of a promotion.] The product is drying to the hair follicles, does not moisturize, and stinks. Sadly, a waste of money and I was excited about the products.
Rachel F.
Reposted from PATTERN Beauty

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Angie M.
Reposted from PATTERN Beauty
Aug 7, 2026
Pop curls!
[This review was collected as part of a promotion.] I love how well this keeps my hair bouncy and curly! Curls pop, and I have amazing results! Plus, the shine is undeniable. Thank you for creating elegance products for us all!
Crystal B.
Reposted from PATTERN Beauty
July 30, 2026
Excellent As Usual
[This review was collected as part of a promotion.] This is my new go to for my girls braids and twists. Adds hold, shine and slip.
Jayda C.
Reposted from PATTERN Beauty
July 26, 2026
Amazing product!! My curls were held so well!!
[This review was collected as part of a promotion.] I loved this product so much the cast it gave on my curls was everything! They held so well on my hair and after 8 hours my curls looked so tamed and so good!
Amari J.
Reposted from PATTERN Beauty
July 22, 2026
Styling Custard
[This review was collected as part of a promotion.] I love this for twist-outs, wash & gos, and shingling/raking techniques Delivers great curl definition, has excellent slip, features a smooth texture that easily glides through hair Loved!
Tina R.
Reposted from PATTERN Beauty
June 28, 2026
Grey textured pixy hair
[This review was collected as part of a promotion.] The styling custard keeps my gray pixie, looking amazingly sharp. I get compliments all the time, and my routine is so simple. I wash with the pattern, moisturizing shampoo, put in the leave in conditioner and then style it with the custard. A little goes a long way and my hair looks healthy and stylish.
BELINDA O.
Reposted from PATTERN Beauty
June 17, 2026
Super Custard!
[This review was collected as part of a promotion.] Whoa!!! I didn’t know what to expect from the “custard. ” I shoulda known, I’ve been impressed by every product!! (Screams it to anyone that listens). Just like the strong hold gel, holds your hair in place and my hair looks wonderful not dry, just great.
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