Current Price $12.00 to $22.00
Final Sale—no returns or exchanges
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Details & care
What it is: A creamy, gentle shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping moisture.
Who it's for: Ideal for curly, coily and tight hair textures.
What it does: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera and coconut oil. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood.
How to use: Massage the shampoo vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Use as desired.
- Pump only included with 25 oz. bottle
- Made in the USA
- Black Owned/Founded
- Item #10310583
Ingredients
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.
This item is Final Sale and is not eligible for returns or exchanges.
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Most helpful positive review
Feb 25, 2026
New shampoo
[This review was collected as part of a promotion.] Good clean without drying. Silky wash that left my hair feeling smooth and cleans after.
Kamaria W.
Reposted from PATTERN Beauty
Most helpful critical review
Dec 16, 2025
Didn't work for me
[This review was collected as part of a promotion.] I was hoping to like this shampoo since my friend raved about how much she loves it, but I don't. I'm a coily girlie who took the online test to determine which products would work best for my tresses, and I purchased this shampoo as a result of the suggestions after reading reviews and the ingredients. This did not work for me at all. I could not detangle my hair as I usually do during the shampoo process with my regular shampoo; not with my denman brush nor my fingers. My hair felt "stripped" after washing and thorougly rinsing. I'm not one that uses a ton of product on my hair, and I keep my routine super simple. I tried on two separate days hoping the 2nd time would be different since it had been about a week since my prior wash, but the result was the same, stripped and tangled. I'm a trained cosmetologist, so this definitely was not user error.
Kelli C.
Reposted from PATTERN Beauty
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Kamaria W.
Reposted from PATTERN Beauty
Feb 25, 2026
New shampoo
[This review was collected as part of a promotion.] Good clean without drying. Silky wash that left my hair feeling smooth and cleans after.
Trahal M.
Reposted from PATTERN Beauty
Feb 24, 2026
I just used the product
[This review was collected as part of a promotion.] I just used the product for 1st time and I have lots of bounce in my hair. and it is I see moisture in my hair.
Ashley J.
Reposted from PATTERN Beauty
Feb 24, 2026
Love the Hydration Shampoo
[This review was collected as part of a promotion.] First time finally trying Pattern. The hydration shampoo had my hair so soft and moisturized. This will be a staple in my routine.
Rachel S.
Reposted from PATTERN Beauty
Feb 24, 2026
SO FRESH AND SO CLEAN!
[This review was collected as part of a promotion.] I love everything about this shampoo! The silky texture, the smell (not to over powering) and that a little goes a long way! Hair doesn’t feel dry after rinsing. You can actually comb your curls with the shampoo in!!!! Never Ever could I with other name brands! I am a “PATTERNISTA” tm
Inez R.
Reposted from PATTERN Beauty
Feb 23, 2026
The Shampoo that doesn't strip
[This review was collected as part of a promotion.] The moisture!! What I have longed for in a shampoo. Finally, a shampoo that has that slip that keeps my coils defined and detangled.
Shonda B.
Reposted from PATTERN Beauty
Feb 23, 2026
I Love them!!!
[This review was collected as part of a promotion.] I've used the majority of the product line on my low-porosity hair and all of them perform well on my hair. The products last me for 4 to 5 months so the initial investment is worth it too me!!!
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