Current Price $29.00
Final Sale—no returns or exchanges
15 oz
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Details & care
What it is: A lightweight and slippy styling custard that provides a hydrated hold, definition and shine for the entire family.
What it does: Lightweight and slippy, the Styling Custard detangles while providing hold for kids and adults. It contains flaxseed oil, agave, Irish moss and chamomile for a hydrated hold, definition and shine. It is perfect for wet or dry ponytails, braids-out and Bantu knots. Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering with notes of neroli, rose and patchouli.
How to use: On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired. Use as desired.
- 15 oz.
- Paraben-free; phthalate-free; sulfate-free; formaldehyde-free; mineral oil-free; formaldehyde releasing agent-free; oxybenzone-free; coal tar-free; hydroquinone-free; triclocarban-free; triclosan-free; gluten-free; silicone-free; retinyl palmitate-free
- Made in the USA
- Black Owned/Founded
- Item #10310785
Ingredients
: Water/Aqua/Eau, Glycerin, Polyquaternium-37, Polysorbate 20, Polyquaternium-11, Methyl Gluceth-10, Linum Usitatissimum (Linseed) Seed Oil, Chamomilla Recutita (Matricaria) Extract, Chondrus Crispus Extract, Agave Rigida (Sisal) Extract, Panthenol, Phenoxyethanol, Fragrance/Parfum, Ethylhexylglycerin, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin, Caramel/
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.
This item is Final Sale and is not eligible for returns or exchanges.
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Most helpful positive review
Mar 14, 2026
Another Win!
[This review was collected as part of a promotion.] I used the custard for the first time and WOW! Nice!! Great hold, no cast or crunchy feeling to my hair. Just very well defined coils and a great hold. I was actually able to sustain my twist out for the whole week. Another win!
Milcah F.
Reposted from PATTERN Beauty
Most helpful critical review
Aug 4, 2025
Possible defective product?
Yes . I returned your products by FedEx a couple of weeks ago as per your Co. instructions because I had to use the entire bottle of shampoo to wash out the smell of the Conditioners because they left my hair with a strong sour smell. I am still waiting on my refund. So far no correspondence from your company.
Evangeline H.
Reposted from PATTERN Beauty
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Milcah F.
Reposted from PATTERN Beauty
Mar 14, 2026
Another Win!
[This review was collected as part of a promotion.] I used the custard for the first time and WOW! Nice!! Great hold, no cast or crunchy feeling to my hair. Just very well defined coils and a great hold. I was actually able to sustain my twist out for the whole week. Another win!
Taylor L.
Reposted from PATTERN Beauty
Mar 12, 2026
Amazing !!
[This review was collected as part of a promotion.] I have been struggling for months trying to get my hair back to normal and this fixed it all by one use. I have very thick hair and it moisturized it so quick and it’s been moisturized since. I’ve also been putting it on my daughter’s hair. It’s thick and used to be a little curly but the curl is gone now so it’s just straight as she grew older. Her ends have been very dry but when I used this on her hair it didn’t look greasy or anything and I brushed right through with no problems
Kandace F.
Reposted from PATTERN Beauty
Mar 11, 2026
This is my holy grail product.
[This review was collected as part of a promotion.] I have been using Pattern Beauty products for about 3 years. I have had natural (no heat) hair for over a decade. I have tried the majority of washing and styling products. When I tell you that the styling custard is my HG can't do without product?! It may be the best product of the line period.
Nothing gives my hair the slip, definition, and shine that this does. It works for wash-n-gos and twist outs. I use it underneath the styling cream (another fave) in place of the leave-in. I detangle with it. My hair drinks it up. It can revive two-day old hair. Can give you a gorgeous slick-back pony. It takes the place of SO many products for me, helping to keep my routine simple. And smells divine. Please never change this formula!
Meri K.
Reposted from PATTERN Beauty
Mar 8, 2026
Will Only Use Pattern
[This review was collected as part of a promotion.] The custard is amazing! It’s the only product I’ve found that is light yet has great hold and moisturizes at the same time. I’ve been wearing natural hair for 25 years. Love, love, it!
Miana M.
Reposted from PATTERN Beauty
Mar 6, 2026
I was surprised! (League of its own)
[This review was collected as part of a promotion.] I've never tried a product like this. It's not a cream, not a gel, and yet it holds and provides slip! It does so many things in 1 product, that's why I say it's in a league of it's own. For my wash-n-go, it's my new staple! I've dropped the heavier creams and opted for this gem of a product instead, your hair will soak it right in!
Toya S.
Reposted from PATTERN Beauty
Feb 28, 2026
My hair, loves it. Every
[This review was collected as part of a promotion.] My hair, loves it. Every every part of pattern - i have 4c high density fine strands and it works beautifully.
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