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Smooth Shampoo

Virtue®

Current Price $29.40
33% off.
Previous Price $44.00

Final Sale—no returns or exchanges

 
 

GET $60 OFF your next purchase with a new Nordstrom credit card. Online only through Dec. 30. See Terms & Apply

 

Highlights

  • Cruelty-free
  • Anti-frizz

Details & care

What it is: A shampoo that works to both cleanse and calm unruly hair, refining and de-frizzing strands to seal in moisture and shine.

What it does: Formulated with Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for the hair. It re-paves rough cuticles and tackles frizz at the source.

How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a rich lather then rinse. Follow with conditioner.

  • 8 oz.
  • Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-fre
  • Cruelty-free
  • Made in the USA
  • Part of BEAUTYSPACE
  • Item #5938294

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

This item is only available for pickup at select Nordstrom Rack stores. Exclusions apply for orders to Alaska, Hawaii and Puerto Rico. Learn more about our shipping & returns policies.

This item is Final Sale and is not eligible for returns or exchanges.

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Virtue®

This brand is part of SPACE.NK.apothecary, the global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prestigious retailers. Today, SPACE.NK.apothecary encompasses more than 70 global brands.

Reviews

(352)
4.5 out of 5
Write a Review

Most helpful positive review

Dec 5, 2025
Super shampoo
Gives my natural gray hair body and smoothness after blow drying! The best I have tried!
Teresa G.
Reposted from VIRTUE

Most helpful critical review

July 16, 2025
Shampoo review
I do not think the product works well with the other products that were recommended by your Quiz. My hair feels dryer since using these products.
Sheridan H.
Reposted from VIRTUE

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5 stars
75%
4 stars
9%
3 stars
10%
2 stars
3%
1 star
3%
Sort by Most Helpful
Teresa G.
Reposted from VIRTUE
Dec 5, 2025
Super shampoo
Gives my natural gray hair body and smoothness after blow drying! The best I have tried!
NADIA A.
Reposted from VIRTUE
Nov 11, 2025
Shampoo ok, Conditioner pairing is the star
This product does a good job of cleansing my hair and it has kept the frizz down. My original draw to this specific formula was the conditioner pairing; I used that on it's own a few months ago and really noticed a difference but the shampoo isn't as noticeable.
Laura B.
Reposted from VIRTUE
Nov 10, 2025
Great for frizz! Makes my hair so smooth!
This shampoo is so great for straightening my curly hair!! It’s smooth with no frizz
Jessica A.
Reposted from VIRTUE
Nov 5, 2025
Great Shampoo!
I switched to this shampoo after seeing how much hair I was losing from using a cheaper brand. When I wash my hair with this shampoo, I am amazed to see how much less of it is coming out! I like it so much that I bought the larger size when it went on sale.
Jodi H.
Reposted from VIRTUE
Nov 5, 2025
Great solution to frizz
My hair is stick straight, yet thick, as I have alot of hair. . . so my hair seems to frizz when I try to add volume and or dry with a hair dryer. This shampoo along with the Smooth Cream has greatly helped.
Mary D.
Reposted from VIRTUE
Oct 13, 2025
Frizz Calm Down
This along with the conditioner has really improved how much frizz I usually have.
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