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Lash Brag Volumizing Mascara

Anastasia Beverly Hills

Current Price $16.00 to $26.00

Final Sale—no returns or exchanges

 
Color: Black
Size
 

GET $60 OFF your next purchase with a new Nordstrom credit card. Online only through Dec. 30. See Terms & Apply

 

Highlights

  • Cruelty-free
  • Long lasting
  • Volumizing

Details & care

What it is: A mascara that helps you achieve maximum lash volume and fullness with an intense, jet-black color.

What it does: Its specially designed hourglass-shaped wand separately coats each lash with full-pigment formula that glides on without weighing down lashes for a dramatic, full-bodied look. A single coat delivers the perfect amount of mascara for defined lashes that last all day. With flexible polymers and an ultra-creamy texture, this mascara prevents clumping and creates a long-lasting effect while smoothing and softening lashes, too.

How to use: Remove the wand, wipe off any excess on the rim and apply. Begin by applying to your lower lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips. You can even apply over the top of the lashes as well as from underneath to create an extra-voluminous look.

  • Paraben-free; phthalate-free; gluten-free
  • Dermatologist tested; ophthalmologist tested
  • Cruelty-free
  • Winner of Allure magazine's 'Best of Beauty' Award for Best Mascara, 2020
  • Made in Italy
  • Item #6035781

Shipping & returns

This item is only available for pickup at select Nordstrom Rack stores. Exclusions apply for orders to Alaska, Hawaii and Puerto Rico. Learn more about our shipping & returns policies.

This item is Final Sale and is not eligible for returns or exchanges.

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Anastasia Beverly Hills

Anastasia Soare has been a lover of art and design her entire life. Her aesthetic approach to makeup focuses on proportion—specifically the Golden Ratio—and how it applies to the human form. A professionally trained aesthetician, Anastasia has achieved iconic status as the definitive brow and eye expert. Her technique and products help to create and maintain the ideal brow shape.

Reviews

(798)
4.2 out of 5
Write a Review

Most helpful positive review

Dec 15, 2025
My secret for full thick lashes!
This is one of the mascaras I keep in my rotation and is it is so pigmented and really helps hold a curl. I have naturally straight lashes so if I use this after curling, it really helps! My lashes look thick and luminous and makes me feel like I’m ready to take over the world. This has very minimal clumping, only happens when I layer them without letting the first layer dry but this nothing an eyelash comb can’t help with.
anniem301_7209
Reposted from influenster.com

Most helpful critical review

Nov 17, 2025
Flaky mascara
I bought this mascara two weeks ago, and it has been a complete letdown. It flakes constantly, leaving black specks under my eyes so I look like a raccoon by midday. Even worse, the flakes get into my eyes and cause irritation. For the price, I expected quality, but this product is absolutely not worth it. Save your money and skip this one!
Tash.O
Reposted from abh.com

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5 stars
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4 stars
23%
3 stars
11%
2 stars
6%
1 star
4%
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anniem301_7209
Reposted from influenster.com
Dec 15, 2025
My secret for full thick lashes!
This is one of the mascaras I keep in my rotation and is it is so pigmented and really helps hold a curl. I have naturally straight lashes so if I use this after curling, it really helps! My lashes look thick and luminous and makes me feel like I’m ready to take over the world. This has very minimal clumping, only happens when I layer them without letting the first layer dry but this nothing an eyelash comb can’t help with.
micheleclouthier_1420
Reposted from influenster.com
Nov 30, 2025
Anastasia Beverly Hills Lash Brag Mascara: Bold Vo
The Anastasia Beverly Hills Lash Brag Mascara delivers bold, dramatic volume with its intensely pigmented, buildable formula and hourglass-shaped brush that evenly coats every lash for a full, fanned-out look. It excels in creating thick, lifted lashes without clumping, while offering impressive all-day wear with minimal smudging or flaking, though those with very oily lids may notice slight transfer after long hours. Despite its staying power, it removes easily with standard makeup remover, making it both effective and gentle on lashes. While the dramatic effect and larger wand may feel like too much for those who prefer a natural look, Lash Brag remains a standout choice for anyone seeking glamorous, high-impact lashes, earning a strong 4.5/5 rating.
mariamm276_5558
Reposted from influenster.com
Nov 19, 2025
The formula of the Lash Brag mascara is rich and c
The formula of the Lash Brag mascara is rich and creamy, which helps create bold lashes with minimal effort. You can easily build it up from a natural look to full drama without it feeling too heavy. The weight on the lashes is comfortable — it doesn’t drag them down during the day. Its overall performance is impressive: it adds strong volume, good lift, and stays put for hours. There is very minimal flaking, only after long wear, but nothing major. Perfect for those who love a dramatic lash effect.
Tash.O
Reposted from abh.com
Nov 17, 2025
Flaky mascara
I bought this mascara two weeks ago, and it has been a complete letdown. It flakes constantly, leaving black specks under my eyes so I look like a raccoon by midday. Even worse, the flakes get into my eyes and cause irritation. For the price, I expected quality, but this product is absolutely not worth it. Save your money and skip this one!
karinam313_8660
Reposted from influenster.com
Nov 12, 2025
Voluminous
This has been my most recent go-to mascara. The wand is perfect for getting all the lashes coated without it getting super clumpy. The volume this gives is surreal!
britnybollingersheh_263
Reposted from influenster.com
Oct 7, 2025
Just amazing volume, I'm sold!!!!
I would like to share, this mascara was probably the best ever! I absolutely loved the brush, it really gives you volume when you hardly have lashes! I'm in love with this mascara, whatever is different, I'm in! I'm sold I want more of this beautiful product, smells wonderful too!
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Lash Brag Volumizing Mascara
Anastasia Beverly Hills
Current Price $16.00 to $26.00