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(817)817

Lash Brag Volumizing Mascara

Anastasia Beverly Hills

$16.00 – $26.00Current Price $16.00 to $26.00
Color
Color: Black
Size
1 person viewing now
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GET $40 OFF next purchase + 5% off every Rack purchase with a Nordstrom credit card. Terms apply. Apply Now

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Highlights

  • Cruelty-free
  • Long lasting
  • Volumizing

Details & care

What it is: A mascara that helps you achieve maximum lash volume and fullness with an intense, jet-black color.

What it does: Its specially designed hourglass-shaped wand separately coats each lash with full-pigment formula that glides on without weighing down lashes for a dramatic, full-bodied look. A single coat delivers the perfect amount of mascara for defined lashes that last all day. With flexible polymers and an ultra-creamy texture, this mascara prevents clumping and creates a long-lasting effect while smoothing and softening lashes, too.

How to use: Remove the wand, wipe off any excess on the rim and apply. Begin by applying to your lower lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips. You can even apply over the top of the lashes as well as from underneath to create an extra-voluminous look.

  • Paraben-free; phthalate-free; gluten-free
  • Dermatologist tested; ophthalmologist tested
  • Cruelty-free
  • Winner of Allure magazine's 'Best of Beauty' Award for Best Mascara, 2020
  • Made in Italy
  • Item #6035781
  • Core Product ID 333335S26E

Shipping & returns

This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.

Eligible Rack purchases made between 10/5/26 and 12/24/26 can be returned by 1/18/27 or 40 days after purchase—whichever is later. Online purchases: eligible items can be returned by mail or to a Nordstrom Rack or Nordstrom store. Store purchases: eligible items can be returned to a Nordstrom Rack or Nordstrom store. All returns are subject to our return policy terms.

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Anastasia Beverly Hills

Anastasia Soare has been a lover of art and design her entire life. Her aesthetic approach to makeup focuses on proportion—specifically the Golden Ratio—and how it applies to the human form. A professionally trained aesthetician, Anastasia has achieved iconic status as the definitive brow and eye expert. Her technique and products help to create and maintain the ideal brow shape.

Reviews

(817)8174.2 out of 5
Write a Review

Most helpful positive review

July 28, 2026

Feels so nice! Fab results!!!

Great mascara!! Feels and looks expensive! You look like a million bucks! The lash definition and fullness you can achieve is stunning for sure! I love the flexible NON PLASTIC feel the lashes have!
Kknight70
Reposted from abh.com

Most helpful critical review

Nov 17, 2025

Flaky mascara

I bought this mascara two weeks ago, and it has been a complete letdown. It flakes constantly, leaving black specks under my eyes so I look like a raccoon by midday. Even worse, the flakes get into my eyes and cause irritation. For the price, I expected quality, but this product is absolutely not worth it. Save your money and skip this one!
Tash.O
Reposted from abh.com

Customer photos

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5 stars57%
4 stars23%
3 stars11%
2 stars5%
1 star4%
July 28, 2026

Feels so nice! Fab results!!!

Great mascara!! Feels and looks expensive! You look like a million bucks! The lash definition and fullness you can achieve is stunning for sure! I love the flexible NON PLASTIC feel the lashes have!
Reposted from abh.com
Kknight70
July 16, 2026

Lashes to BRAG about

I love the mini size, you're able to try the product without breaking the bank. The wand is a little different than I'm used to, but it's perfect for giving that dramatic look! ✨
Reposted from influenster.com
KatieW
June 28, 2026

It's a smart buy

My favorite mascara! It leaves a soft feeling and the color is much more vibrant than other mascaras. It also adds volume and has a great applicator
Reposted from influenster.com
itsmariangelugc
May 14, 2026

A volumizing mascara that makes lashes look fuller

Í honestly liked how much volume this mascara gave my lashes after just a couple of coats. My lashes looked darker, fuller, and more noticeable without looking too clumpy. I also liked that the mini size is easy to carry in a makeup bag and still works really well. The formula helped hold the curl nicely and gave my eyes a more bold look. For me, this is the type of mascara | would use when I want my makeup to stand out a little more.
Reposted from influenster.com
SantaR
May 14, 2026

Just perfect

I love this máscara because provide a dramática false lash effect, it can be a little heavy if you apply a lot of product. This mascara can be used for more than 8 hours, without a significant flaking or smudging. Package is cute.
Reposted from influenster.com
ElizabethF
Apr 14, 2026

Bold, Dramatic Lashes Every Time ⭐⭐⭐⭐

I absolutely love the Anastasia Beverly Hills Lash Brag Volumizing Mascara! It gives my lashes incredible volume and a beautiful full look without clumping. The formula is rich and long-lasting, keeping my lashes lifted all day without flaking or smudging. The brush separates each lash perfectly, making them look thicker and more defined. It’s perfect for both everyday wear and more dramatic looks. Definitely one of my favorite mascaras!
Reposted from influenster.com
OleksandraS
Apr 2, 2026

Bold fluffy lashes, but not long lasting

Anastasia Beverly Hills Lash Brag Volumizing Mascara gives bold, fluffy, jet-black lashes with major volume and a dramatic finish. The big hourglass-shaped brush grabs and coats each lash for that full, fanned-out look, but it can be a bit messy if you have smaller eyes. It looks amazing right after applying, but can flake or smudge after a few hours. Removal is easy with regular makeup remover. Best for glam looks or short wear, not the most reliable for all-day use.
Reposted from influenster.com
StellaS
Mar 27, 2026

Great volumizing mascara with intense color and lo

I’ve been really impressed whit the mascara. It gives me a lashes a notable boost in volume without making them feel heavy or clumpy. The formula is rich and very pigmented so even one coat makes difference, while a second coats a more dramatic , full- lash look. The brush is easy to work with and helps the separate the lashes nicely.
Reposted from influenster.com
MedinetiL
Mar 19, 2026

mini anastasia mascara

guys when i’m telling you this mascara is the best i ain’t lying, the packaging is so clean and the smell is not that strong, it stays the whole day and it helps separate well eyelashes!! yall should use a good cleanser because is not that hard to remove.
Reposted from influenster.com
NicoleS
Mar 15, 2026

Expensive, but worth it!

This mascara was SO PERFECT!! It is a tad expensive, but in my opinion, it’s worth the price! Does not clump, always went on pretty perfectly for me, and I have basic length eyelashes (not overly long, a tad thin…) and this mascara never clumped on me, and never flaked off!!! A lot of mascaras I see today will literally flake off, and your curled lashes start to go back to their natural length, once the mascara starts flaking off. But this mascara did NOT flake off, didn’t clump even on my 2nd and 3rd coat. Also loved the shape of the brush! Would reach all corners and doesn’t feel like an awkward shape like I feel some of these mascaras can feel like cuz they make up some new mascara brush shape that just doesn’t work!
Reposted from influenster.com
TabithaR
Feb 17, 2026

The Mascara Expert!

One of the best mascara’s on the market! No clumping, mega volume and long lasting wear for hourssss! Definitely one that I always keep in rotation, especially for big occasions.
Reposted from influenster.com
AndranetteL
Feb 11, 2026

Lightweight and easy to use

I’m not a big fan of mascara because of the smell but this mascara is amazing!! It’s hard finding good mascaras for Asian lashes but it leaves my lashes very pretty.
Reposted from influenster.com
gaoiay_2016
Load 6 more reviews

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    $20.00Comparable value $20.00
    (181)
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Spend $50, earn a $10 Rack Up Reward. Spend $100, earn a $20 Rack Up Reward. Spend $250, earn a $50 Rack Up Reward. Through October 22. Spend $50, earn a $10 Rack Up Reward. Spend $100, earn a $20 Rack Up Reward. Spend $250, earn a $50 Rack Up Reward. Through October 22.

Earn Up to a $50 Rack Up Reward

Cardmember exclusive! When you use your Nordstrom card online and in stores through 10/22. Not a cardmember? Apply and get approved to take advantage of this offer. Your Rack Up Reward will be awarded around December 11 and is good through December 31. Terms apply.
Apply NowSee Details
Give big. Save big.Give big. Save big.

Gift Cards Make Giving Easy

You pick the amount. They score the deal.
Gift Cards
Enjoy extended holiday returns for a limited time. Enjoy extended holiday returns for a limited time.

Extended Holiday Returns

Eligible purchases made between 10/5/26 and 12/24/26 can be returned until 1/18/27 or 40 days after purchase—whichever is later.
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Nordy Club member exclusive! Enter monthly for a chance to win a $100 promo card. Sweepstakes ends October 31.Nordy Club member exclusive! Enter monthly for a chance to win a $100 promo card. Sweepstakes ends October 31.

Enter for a Chance to Win a $100 Promo Card

Member exclusive: check out as a Nordy Club member online or in store through Oct. 31. NO PURCHASE NECESSARY. Not a member? Join today and start earning rewards—it’s free! Terms apply.
See Official RulesJoin The Nordy Club
Expert tailoring. A pair of scissors, a measuring tape and buttons.Expert tailoring. A pair of scissors, a measuring tape and buttons.

Expert Tailoring on Holiday Looks

For Nordstrom Rack and Nordstrom purchases, plus pieces you already own. Available at select stores.
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Download the Nordstrom Rack app.Download the Nordstrom Rack app.

Download Our App

And save big with alerts on price drops, new arrivals and more. Plus, Nordy Club members can access new app-exclusive perks!
Download Our App
Get free shipping on most orders over $89.Get free shipping on most orders over $89.

Free Shipping on Most Orders over $89

Plus, 40-day returns: by mail or free to U.S. stores.
Learn More
Apply today and get approved, then get $40 off your next purchase plus an extra 5% off when you use your Nordstrom credit card. A woman holding a credit card.Apply today and get approved, then get $40 off your next purchase plus an extra 5% off when you use your Nordstrom credit card. A woman holding a credit card.

$40 Off Your Next Purchase

When you get approved for a new Nordstrom credit card. Plus, get 5% off every Rack purchase when you use your credit card. Terms apply.
Apply Now

Get Rack Emails

Get the good stuff—new arrivals from Nordstrom, new markdowns, private sales and more.
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Shoes That FitShoes That Fit

New Shoes for Kids in Need

New shoes change everything for a kid. And after 125 years in the shoe business, we know the right pair matters. Help us give new athletic shoes to kids in need.
Donate NowLearn More
A new Rack store.A new Rack store.

New Nordstrom Rack Stores

Is your neighborhood on the list?
Find Your New Rack

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