Name: Lash Brag Volumizing Mascara
Brand: Anastasia Beverly Hills
Price: 16.00-26.00 USD
Availability: InStock
Rating: 4.2 (813 reviews)

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Highlights

Cruelty-free
Long lasting
Volumizing

Details & care

What it is: A mascara that helps you achieve maximum lash volume and fullness with an intense, jet-black color.

What it does: Its specially designed hourglass-shaped wand separately coats each lash with full-pigment formula that glides on without weighing down lashes for a dramatic, full-bodied look. A single coat delivers the perfect amount of mascara for defined lashes that last all day. With flexible polymers and an ultra-creamy texture, this mascara prevents clumping and creates a long-lasting effect while smoothing and softening lashes, too.

How to use: Remove the wand, wipe off any excess on the rim and apply. Begin by applying to your lower lashes from base to tips. Then, starting at the base of your top lashes, sweep the mascara wand through to the tips. You can even apply over the top of the lashes as well as from underneath to create an extra-voluminous look.

Paraben-free; phthalate-free; gluten-free
Dermatologist tested; ophthalmologist tested
Cruelty-free
Winner of Allure magazine's 'Best of Beauty' Award for Best Mascara, 2020
Made in Italy
Item #6035781
Core Product ID 333335S26E

Shipping & returns

This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.

This item is returnable within 40 days by mail or to U.S. Nordstrom Rack and U.S. Nordstrom stores. All beauty items are only eligible for return in U.S. Nordstrom Rack or U.S. Nordstrom stores.

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Anastasia Beverly Hills

Anastasia Soare has been a lover of art and design her entire life. Her aesthetic approach to makeup focuses on proportion—specifically the Golden Ratio—and how it applies to the human form. A professionally trained aesthetician, Anastasia has achieved iconic status as the definitive brow and eye expert. Her technique and products help to create and maintain the ideal brow shape.

Reviews

(813)

4.2 out of 5

Write a Review

Most helpful positive review

July 16, 2026

Lashes to BRAG about

I love the mini size, you're able to try the product without breaking the bank. The wand is a little different than I'm used to, but it's perfect for giving that dramatic look! ✨

KatieW

Reposted from influenster.com

Most helpful critical review

Nov 17, 2025

Flaky mascara

I bought this mascara two weeks ago, and it has been a complete letdown. It flakes constantly, leaving black specks under my eyes so I look like a raccoon by midday. Even worse, the flakes get into my eyes and cause irritation. For the price, I expected quality, but this product is absolutely not worth it. Save your money and skip this one!

Tash.O

Reposted from abh.com

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KatieW

Reposted from influenster.com

July 16, 2026

Lashes to BRAG about

I love the mini size, you're able to try the product without breaking the bank. The wand is a little different than I'm used to, but it's perfect for giving that dramatic look! ✨

SantaR

Reposted from influenster.com

May 14, 2026

A volumizing mascara that makes lashes look fuller

Í honestly liked how much volume this mascara gave my lashes after just a couple of coats. My lashes looked darker, fuller, and more noticeable without looking too clumpy. I also liked that the mini size is easy to carry in a makeup bag and still works really well. The formula helped hold the curl nicely and gave my eyes a more bold look. For me, this is the type of mascara | would use when I want my makeup to stand out a little more.

ElizabethF

Reposted from influenster.com

May 14, 2026

Just perfect

I love this máscara because provide a dramática false lash effect, it can be a little heavy if you apply a lot of product. This mascara can be used for more than 8 hours, without a significant flaking or smudging. Package is cute.

OleksandraS

Reposted from influenster.com

Apr 14, 2026

Bold, Dramatic Lashes Every Time ⭐⭐⭐⭐

I absolutely love the Anastasia Beverly Hills Lash Brag Volumizing Mascara! It gives my lashes incredible volume and a beautiful full look without clumping. The formula is rich and long-lasting, keeping my lashes lifted all day without flaking or smudging. The brush separates each lash perfectly, making them look thicker and more defined. It’s perfect for both everyday wear and more dramatic looks. Definitely one of my favorite mascaras!

StellaS

Reposted from influenster.com

Apr 2, 2026

Bold fluffy lashes, but not long lasting

Anastasia Beverly Hills Lash Brag Volumizing Mascara gives bold, fluffy, jet-black lashes with major volume and a dramatic finish. The big hourglass-shaped brush grabs and coats each lash for that full, fanned-out look, but it can be a bit messy if you have smaller eyes. It looks amazing right after applying, but can flake or smudge after a few hours. Removal is easy with regular makeup remover. Best for glam looks or short wear, not the most reliable for all-day use.

MedinetiL

Reposted from influenster.com

Mar 27, 2026

Great volumizing mascara with intense color and lo

I’ve been really impressed whit the mascara. It gives me a lashes a notable boost in volume without making them feel heavy or clumpy. The formula is rich and very pigmented so even one coat makes difference, while a second coats a more dramatic , full- lash look. The brush is easy to work with and helps the separate the lashes nicely.