Pro-Collagen Cleansing Balm

What it is: A best-selling balm that's the essential first step in your daily skin-care ritual.

What it does: Journey through three indulgent textures in one. The rich balm melts into a luxurious oil when gently massaged into the skin, transforming into a hydrating milk on contact with water. This unique formula effortlessly removes long-wear makeup, daily grime and surface pollutants, while also deep cleansing and softening the skin as a facial mask.

Infused with a trio of nourishing plant oils, including elderberry, Optimega™, starflower oil and Elemis' superhero algae padina pavonica, for soft, hydrated and glowing skin. The brand's signature blend of nine essential oils, including lavender, chamomile and eucalyptus invigorate the senses. Unwind and relax whilst you cleanse and treat your skin to a spa experience at home.

Key ingredients:

- Elderberry oil: contains high levels of essential Fatty Acids and other micronutrients that are key to keeping skin healthy

- Starflower oil: grown and pressed in the UK, this oil is the richest natural source of gamma linolenic acid, which promotes good skin health by helping to maintain skin metabolism

- Padina pavonica: a brown algae found on the Mediterranean coast that is known to support the feeling of hydration

Research results:

In an independent user trial based on 120 people, over 2 weeks:

- 95% agreed this product left their skin feeling deeply cleansed

- 97% agreed this product left their skin feeling softened

- 92% agreed after using this product, they saw improved radiance

How to use: Use daily in the morning and evening as a cleanser or weekly as a nourishing facial mask.

Step 1: warm an almond-sized amount between palms and then massage the balm over face, neck and décolletage with light circular massage movements. The balm will melt into a cleansing oil.

Step 2: moisten fingertips and continue to massage to emulsify the oil into a hydrating milk.

Step 3: remove with a warm, damp cleansing cloth.

To use as a facial mask: warm an almond-sized amount between palms and then massage the balm over face, neck and décolleté with light circular massage movements. Leave the balm on the face for 10 minutes before removing with a warm wash cloth.