Perfect hair Day^™ Shampoo

What it is: A hydrating shampoo that gently cleanses while enhancing shine for silkier, healthier-looking hair with every wash.

What it does: This reformulated shampoo has a luxe lather that gently yet effectively cleanses hair without stripping, over-drying or weighing it down. It increases hydration thanks to new conditioning agents that combat dullness and dryness while repairing and protecting hair, and it has a light, clean scent.

Key ingredients:

- Amino Cleansing Complex: a proprietary, sulfate-free surfactant blend that gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage

- Moisturizing ester: detangles hair and leaves it with visible shine

- Phytantriol: preserves hair's color and reduces the damaging effects of thermal and environmental aggressors

- Marine algae polysaccharide: protects hair from environmental damage

Research results:

In a consumer-use test with 200 participants:

- 80% agreed their hair felt instantly hydrated after just one use

How to use: Apply the shampoo to wet hair. Lather and rinse. Follow with Perfect hair Day conditioner (sold separately).