Current Price $12.00 to $22.00
Size
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Details & care
What it is: A creamy, gentle shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping moisture.
Who it's for: Ideal for curly, coily and tight hair textures.
What it does: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera and coconut oil. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood.
How to use: Massage the shampoo vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Use as desired.
- Pump only included with 25 oz. bottle
- Made in the USA
- Black Owned/Founded
- Item #10310583
Ingredients
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.
This item is returnable within 40 days by mail or to U.S. Nordstrom Rack and U.S. Nordstrom stores. All beauty items are only eligible for return in U.S. Nordstrom Rack or U.S. Nordstrom stores.
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Most helpful positive review
Apr 27, 2026
Hydration
[This review was collected as part of a promotion.] Usually my hair feels like straw with so many other shampoos I have used in the past. This one has my scalp feeling clean and moisturized.
Ifeoma E.
Reposted from PATTERN Beauty
Most helpful critical review
Dec 16, 2025
Didn't work for me
[This review was collected as part of a promotion.] I was hoping to like this shampoo since my friend raved about how much she loves it, but I don't. I'm a coily girlie who took the online test to determine which products would work best for my tresses, and I purchased this shampoo as a result of the suggestions after reading reviews and the ingredients. This did not work for me at all. I could not detangle my hair as I usually do during the shampoo process with my regular shampoo; not with my denman brush nor my fingers. My hair felt "stripped" after washing and thorougly rinsing. I'm not one that uses a ton of product on my hair, and I keep my routine super simple. I tried on two separate days hoping the 2nd time would be different since it had been about a week since my prior wash, but the result was the same, stripped and tangled. I'm a trained cosmetologist, so this definitely was not user error.
Kelli C.
Reposted from PATTERN Beauty
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Ifeoma E.
Reposted from PATTERN Beauty
Apr 27, 2026
Hydration
[This review was collected as part of a promotion.] Usually my hair feels like straw with so many other shampoos I have used in the past. This one has my scalp feeling clean and moisturized.
Anonymous
Reposted from PATTERN Beauty
Apr 27, 2026
This shampoo alone really cleans
[This review was collected as part of a promotion.] This shampoo alone really cleans and hydrates my hair extremely well. A little goes along way - so use it sparingly.
Anonymous
Reposted from PATTERN Beauty
Apr 26, 2026
Hydrated shampoo
[This review was collected as part of a promotion.] This shampoo left my scalp feeling clean and my hair hydrated, I would definitely recommend this to my friends and family, this shampoo makes my hair feel and look fuller.
Carla G.
Reposted from PATTERN Beauty
Apr 22, 2026
WoW!
[This review was collected as part of a promotion.] This hydration shampo is a game changer for me. While shampooing my hair was becomming curlier, what?, yes, while i was washing. I had to look in the mirror, i couldnt believe it. Dab some Pattern leave in conditioner all around & the ends & it looks fabuloius arleady. Love your products :-))
Alicia H.
Reposted from PATTERN Beauty
Apr 22, 2026
Love it
[This review was collected as part of a promotion.] Love this shampoo dont leave my hair feeling coated
Matt H.
Reposted from PATTERN Beauty
Apr 18, 2026
White Dude Approved
[This review was collected as part of a promotion.] Been using Pattern for about a year and it works great for my long curly hair.
Combination of the shampoo, heavy conditioner, leave-in, and curl gel is an amazing routine for me
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