Highlights
- Cruelty-free
- Best for: Dry skin
- Best for: Combination skin
Details & care
What it is: This ultrahigh-performance foundation smoothes skin's appearance and helps control oil without dryness for waterproof, sweat- and humidity-resistant wear.
Who it's for: All skin types.
What it does: The lightweight, color-true formula delivers 24-hour coverage that seamlessly covers imperfections, revealing skin that appears naturally flawless. The buildable, medium-to-full coverage formula masterfully diffuses the line between makeup and skin for soft matte coverage so undetectable, they'll think you were Born This Way.
How to use: Using a foundation brush, sponge or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
- 1 oz.
- Gluten-free; paraben-free; mineral oil-free
- Cruelty-free
- Made in Canada
- Item #10385141
Shipping & returns
This item qualifies for free shipping on most orders over $89. Shipping is $9.95 on most orders under $89. Exclusions apply for orders to Alaska, Hawaii and Puerto Rico. Learn more about our shipping & returns policies.
This item is Final Sale and is not eligible for returns or exchanges.
Gift options
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Too Faced
A serious makeup brand that knows how to have fun, Too Faced is unabashedly pink, pretty and feminine—with a playful wink. Jerrod Blandino and Jeremy Johnson founded the company in 1998, infusing it with a rebellious spirit, visionary focus and unexpected humor that define the brand to this day. Too Faced inspires confidence to experiment and encourages women to "own their pretty."
Most helpful positive review
Aug 8, 2024
Holy Grail!
I was unsure if I should purchase this foundation because of the awful reviews but decided it to give it a try. OMG! I’m glad I did! I have tried the prior matte foundation and stopped using it because it was too drying and flaky, this foundation is the opposite of it, I love matte foundations and it’s hard to find one that doesn’t settle in your fine lines, crease and make your skin look dry. This foundation was reformulated for the better and I will stick to this one for the next years to come. My skin looks beautiful, flawless, no creasing, my skin can get oily in my t-zone and it hasn’t with this one. It reminds me of the Loreal infallible soft matte foundation which was my holy grail and it was reformulated to a more thick and matte foundation and couldn’t find a replacement, well this is it! The true definition of a soft matte, it’s not thick but a little watery which doesn’t make your skin look caked up. It also appears to look slightly better with a brush rather than a beauty blender. Please try it and decide for yourself, I LOVE IT!!!!!
Lebasii
Reposted from nordstrom.com
Most helpful critical review
June 28, 2024
If it ain't broke don't fix it
[This review was collected as part of a promotion.] Why why why???? New formula is a big disappointment. The old one was absolutely prefect. About 30 min after I did my foundation I can see the creasing under my eyes start to appear. 2 hours later oil slick city. I hope they go back to original formula.
Elaine86
Reposted from toofaced.com
toofaced.com response
Thank you for taking the time to share your experience with Born This Way Soft Matte Foundation. Your feedback matters and we are listening. We understand that the product didn't meet your expectations and would like to help. To set your look while helping to control shine, we suggest checking out Born This Way Ethereal Setting Powder: https://bit.ly/BTWEthSettingPowder. This oil-absorbing powder helps boost radiance and is the perfect finishing touch to your complexion routine. Get connected with a US Too Faced Artist to learn more about our other foundation options and more tips to achieve your ideal look. You can continue the conversation via the Live Chat feature of our site at: https://bit.ly/US_TF_LiveChat.
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5 stars
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1 star
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Color
Lebasii
Reposted from nordstrom.com
Aug 8, 2024
Holy Grail!
I was unsure if I should purchase this foundation because of the awful reviews but decided it to give it a try. OMG! I’m glad I did! I have tried the prior matte foundation and stopped using it because it was too drying and flaky, this foundation is the opposite of it, I love matte foundations and it’s hard to find one that doesn’t settle in your fine lines, crease and make your skin look dry. This foundation was reformulated for the better and I will stick to this one for the next years to come. My skin looks beautiful, flawless, no creasing, my skin can get oily in my t-zone and it hasn’t with this one. It reminds me of the Loreal infallible soft matte foundation which was my holy grail and it was reformulated to a more thick and matte foundation and couldn’t find a replacement, well this is it! The true definition of a soft matte, it’s not thick but a little watery which doesn’t make your skin look caked up. It also appears to look slightly better with a brush rather than a beauty blender. Please try it and decide for yourself, I LOVE IT!!!!!
Elaine86
Reposted from toofaced.com
June 28, 2024
If it ain't broke don't fix it
[This review was collected as part of a promotion.] Why why why???? New formula is a big disappointment. The old one was absolutely prefect. About 30 min after I did my foundation I can see the creasing under my eyes start to appear. 2 hours later oil slick city. I hope they go back to original formula.
toofaced.com response
Thank you for taking the time to share your experience with Born This Way Soft Matte Foundation. Your feedback matters and we are listening. We understand that the product didn't meet your expectations and would like to help. To set your look while helping to control shine, we suggest checking out Born This Way Ethereal Setting Powder: https://bit.ly/BTWEthSettingPowder. This oil-absorbing powder helps boost radiance and is the perfect finishing touch to your complexion routine. Get connected with a US Too Faced Artist to learn more about our other foundation options and more tips to achieve your ideal look. You can continue the conversation via the Live Chat feature of our site at: https://bit.ly/US_TF_LiveChat.
OilyGirlyPop
Reposted from toofaced.com
June 26, 2024
WHY DID YOU RUIN IT?
[This review was collected as part of a promotion.] The previous matte foundation was the saving grace that us oily girlies needed. This new "soft matte" foundation is TRASH. I immediately got oily/shiny & it just melted off & settled into any fine lines/pores. Why would you ruin a good thing?!? BRING BACK THE OG MATTE!!
toofaced.com response
Thank you for taking the time to share your thoughts. We always want to make sure you're fully satisfied with our products and are happy to help with additional application tips to ensure you achieve a flawless skin look. We hope you'll chat live with a US Artist for suggestions and/or return/exchange options via the Live Chat functions at our site. Connect here: https://bit.ly/US_TF_LiveChat.They're standing by to assist you!
Brittany
Reposted from toofaced.com
June 26, 2024
Awful
[This review was collected as part of a promotion.] I was disappointed to hear the original matte is discontinued however I was excited to try this. I had high expectations and unfortunately too faced disappointed me with this one. The coverage is not good and I hugged my boyfriend and it immediately came off onto his shirt. You can imagine how disappointed I was and how he was after that. I'm so upset they discontinued peach perfect first then came out with original matte which I liked. But peach perfect will always be my favorite and now this garbage. So each time just worse and worse.
toofaced.com response
Thank you for sharing your heartfelt feedback, Brittany. We're listening and it's never our intention to disappoint. To extend the wear of your foundation, consider trying our Makeup Insurance Setting Spray. Mist it on the skin before or after applying makeup for 18+ hours of fresh-looking long-wear that is transfer-resistant. Take a peek here: https://bit.ly/TFMkupIns. Our online US Artists invite you for a quick chat to share Pro tips to achieve your desired finish/wear and/or return/exchange options. Join them at https://bit.ly/US_TF_LiveChat, they look forward to hearing from you!
Panda
Reposted from toofaced.com
June 25, 2024
Soft Matte and Waterproof
[This review was collected as part of a promotion.] This foundation reminds me of Peach perfect foundation that I loved. I wore this foundation to a job site. It lasts through sweat and the whole day activities. But I do use all the waterproof powder and setting spray to go with the foundation. It lasts pretty well for me.
Gaby
Reposted from toofaced.com
June 24, 2024
DISAPPOINTED
[This review was collected as part of a promotion.] Looks terrible!!! It is not a long wear foundation, not for my oily skin...
toofaced.com response
We appreciate you trying our Born This Way Soft Matte Foundation. We want you to love your Too Faced products and are here to help. To extend the wear of your foundation, consider trying our Makeup Insurance Setting Spray. Mist it on the skin before or after applying makeup for 18+ hours of fresh-looking long-wear that is transfer-resistant. View here: https://bit.ly/TFMkupIns. Our online US Artists invite you for a quick chat to share expert tips to achieve your desired look and/or return/exchange options. Join them at https://bit.ly/US_TF_LiveChat, they're standing by to assist!
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