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Details & care
What it is: A gentle clarifying shampoo that deeply cleanses, removing product plus pollution buildup, excess oil and heavy metals from hard water.
What it does: Unlike other clarifying shampoos, this nonstripping formula doesn't overcompensate with conditioning agents. The cream-to-lather formula offers a weekly reset, removing buildup to keep hair clean and reveal your hair's natural brilliance.
How to use: Use weekly in place of your regular shampoo. Apply to wet hair. Lather. Wait one to two minutes, then rinse. Follow with a conditioner or mask.
- 8 oz.
- Silicone-free; pthalate-free; sulfate-free; paraben-free
- Made in the USA
- Item #10187085
Ingredients
Aqua/Water/Eau, Limonene, Citronellol, Cinnamal Hexyl, Linalool, Hydroxyacetophene, Ethylhexylglycerin, Propanediol, Sodium Hydroxide, Parfum, Fragrance/Crosspolymer Acrylate Alkyl/C10-30 Acrylates-20, Ceteth-9, Trideceth, Stearate-20, PEG-75 Steareth, Glycerin Phosphate, Cetyl Acid, Potassium Stearic, Isostearate Isostearyl, Stearate Glyceryl, Ethylhexaate, PEG-5 Sulfonate Acid, Sodium Polystyrene Propamidobenzoic Hydroxyphenyl, Diacetate Glutamate Tetrasodium, Alaninate Cocoyl, Sodium Betaine, Charcoal Powder, Stearate Cetyl Alcohol, Cetyl, Caprate/Caprylate Glyceryl Alcohol, Cetearyl, Glucoside Decyl, Taurate Cocoyl, Sodium Methyl Hydroxysultaine Cocamidopropyl, Isethionate Methyl Lauroyl, Sodium
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Living proof®
The expert stylists and biotech scientists at Living proof work to ensure that when it comes to their hair care products, beauty meets brilliant science. The company invents and patents new molecules that change how hair behaves, creating head-turning, bliss-creating, confidence-boosting results. One of Living proof's core beliefs is that a product should always keep its promises.
Most helpful positive review
Jan 8, 2026
Best hair Detox!!!
Buy it, I highly recommend it! Worth the price if you want healthy hair
alaskasgirlmywild
Reposted from nordstrom.com
Most helpful critical review
Oct 22, 2024
Disappointed
[This review was collected as part of a promotion.] I do not like this shampoo. It doesn't seem to work as a purifying shampoo and doesn't feel like it gets my hair clean.
Haley K.
Reposted from livingproof.com
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alaskasgirlmywild
Reposted from nordstrom.com
Jan 8, 2026
Best hair Detox!!!
Buy it, I highly recommend it! Worth the price if you want healthy hair
Amy
Reposted from livingproof.com
Mar 12, 2025
SAVED MY HAIR
5 stars is not enough! I’m in my early 50’s and hormones drastically changed my hair! My hair was FINE after coloring always, last color was June 1 2023, and by May 2024 my hair turned into straw. If I tried any heat styling, it literally turned my hair into a stuck almost solid plastic feeling sheet. I couldn’t comb/brush/finger-style it out!
I started using this restore line, and the results are incredible!! My hair is super soft again, can be heat styled, and looks and feels so much healthier! I use nothing but Living Proof products now, and now my daughter uses it too as she’s a constant platinum color blonde girl and all that bleaching was starting to ruin her hair!! Now, her hair is doing great again, even with consistent coloring!
Kelley
Reposted from livingproof.com
Feb 17, 2025
Great Product on the first use!
I am an annual member of FabFitFun and this was one of the choices for the 2025 Spring Box. I NORMALLY don't get any hair products in them, but I chose this one this time and SO glad I did. My hair was really damaged, due to some health issues, three major surgeries and radiation, which all just drains our hair, my long beautiful hair was broken, split, and not growing, I had it cut and it was so slow and still limp and dull. I got my box last friday, the 14th, and I couldn't wait to try it, WELL! on the FIRST shampoo, the difference was CLEAR. My hair had life, it was smooth and it had body to it. I was impressed, well, today I used it again, and still delighted with it's results.
Lauren
Reposted from livingproof.com
Feb 1, 2025
Easily the best clarifying shampoo on the market
As a Hairstylist I run into issues with hard water and product buildup on the daily. I have had blondes ask me if I used a toner on them because it removes so much dullness and buildup truly revealing a brighter blonde. I can no longer live without this!
Danielle
Reposted from livingproof.com
Jan 24, 2025
Love this, want a matching conditioner!
I love this shampoo. I try to use it once a week in place of my normal shampoo to really clean my hair when it's super greasy. It smells great and feels like it works really well. I just wish there was a matching conditioner!
Haley K.
Reposted from livingproof.com
Oct 22, 2024
Disappointed
[This review was collected as part of a promotion.] I do not like this shampoo. It doesn't seem to work as a purifying shampoo and doesn't feel like it gets my hair clean.