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Details & care
What it is: A lightweight shampoo that helps build hair volume from the inside out while continuing to improve the health of hair over time.
What it does: It adds volume while you cleanse, dissolving excess oil, lifting and the roots and plumping each strand for weightless, long-lasting body. The shampoo is infused with the brand's first of its kind Alpha Keratin 60ku® protein.
How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a wet lather then rinse. Follow with conditioner.
- 8 oz.
- Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free
- Cruelty-free
- Winner of Allure magazine's 'Best of Beauty Award' for Best Shampoo for Fine Hair, 2020
- Made in the USA
- Part of BEAUTYSPACE
- Item #5938305
Ingredients
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Most helpful positive review
Mar 30, 2026
Best Ever
Beat shampoo I have ever used, and I have used dozens!
Jae N.
Reposted from VIRTUE
Most helpful critical review
Feb 27, 2026
Really like this
Both the shampoo and conditioner feel very nice, lathers up well. Will continue to buy as long as I can get some discount as it’s expensive.
Beverley H.
Reposted from VIRTUE
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5 stars
74%
4 stars
8%
3 stars
11%
2 stars
4%
1 star
3%
Sort by Most Helpful
Jae N.
Reposted from VIRTUE
Mar 30, 2026
Best Ever
Beat shampoo I have ever used, and I have used dozens!
Patricia G.
Reposted from VIRTUE
Mar 19, 2026
Full shampoo
I’m loving how hydrated and smooth my hair feels. I noticed it after the first wash.
Amy S.
Reposted from VIRTUE
Mar 19, 2026
Feel it’s overworking my hair.
Feel it’s overworking my hair. I’m
Using the conditioner with.
Christine A.
Reposted from VIRTUE
Mar 17, 2026
Love it
Great product I love the way you make your hair feel. I’m going to keep using a see if it’s increases some of the thickness that I lost during menopause.
Kelsey
Reposted from VIRTUE
Mar 14, 2026
Love it!
I love virtue and was so excited to try the full shampoo! I love the packaging and how it smells. My hair feels so fresh and clean after use. My hair also looks voluminous and thick. I love that it’s paraben-free too! Gifted by virtuelabs.
Elli
Reposted from VIRTUE
Mar 11, 2026
Love it
I’ve been using this shampoo for a bit and it made my hair feel noticeably lighter and fuller. My hair usually gets flat fast, but after washing with this it has more volume at the roots and feels really clean without being dry. It also smells fresh and lathers nicely, so a little goes a long way. Overall, my hair looks healthier and styles better. gifted by virtuelabs