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Details & care
What it is: An innovative primer for the face that smoothes your skin's surface, refines pores and creates a flawless canvas for applying foundation.
What it does: Its silky, gliding texture imparts a matte yet transparent glow to skin while providing both high comfort and makeup hold.
How to use: Apply a small amount of product to the back of your hand. Using your fingertip, begin application to the center of your face, working outward to cover the entire facial canvas in upward strokes.
- 1 oz.
- Made in France
- Item #5221446
Ingredients
Cyclopentasiloxane, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Most helpful positive review
Feb 2, 2026
Best primer yet!
My favorite primer yet! It glides on silky smooth, but it is not greasy in the least bit. The primer sets into a perfect canvas for my foundation. I love it!
Corgi Chick
Verified purchase
Reposted from giorgioarmanibeauty-usa.com
Most helpful critical review
Dec 28, 2025
Wanted to love it..
I wanted to like it but it doesn't blur my pores or fine lines which is what I needed. Also, doesn't seem to last as long as other primers I've used.
SarahQ
Verified purchase
Reposted from giorgioarmanibeauty-usa.com
giorgioarmanibeauty-usa.com response
Hello! Thank you for sharing your feedback on our Fluid Master Primer. We are sorry to hear that this formula did not meet your expectations. We truly value your honest input and have shared your comments with our team for further review. We invite you to explore more at Armani Beauty to discover your ideal matches!
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Sort by Most Helpful
Corgi Chick
Reposted from giorgioarmanibeauty-usa.com
Verified purchase
Feb 2, 2026
Best primer yet!
My favorite primer yet! It glides on silky smooth, but it is not greasy in the least bit. The primer sets into a perfect canvas for my foundation. I love it!
Debbie
Reposted from giorgioarmanibeauty-usa.com
Verified purchase
Jan 15, 2026
PRIMER A MUST HAVE!
Love the primer. It complements the foundation . I can believe how smooth my face is and it stays all day!
cassaundra
Reposted from giorgioarmanibeauty-usa.com
Jan 2, 2026
Excellent product worth $
I'm a makeup artist who worked at a high-end beauty shop. I have used many primers and many good ones. I am very pleased with this primer, and it works beautifully with the Luminous Silk foundation. My only complaint would be you don't get much for the price. However, I am reviewing based on the product itself which is superb. I also have sensitive skin and many primers give me breakouts. This does not. It is light and keeps the foundation in place nicely. If you're looking for blurring, it does not do that.
Junebug
Reposted from giorgioarmanibeauty-usa.com
Jan 2, 2026
Smooth primer
It goes on smooth and blurs my pores like I’ve never seen
SarahQ
Reposted from giorgioarmanibeauty-usa.com
Verified purchase
Dec 28, 2025
Wanted to love it..
I wanted to like it but it doesn't blur my pores or fine lines which is what I needed. Also, doesn't seem to last as long as other primers I've used.
giorgioarmanibeauty-usa.com response
Hello! Thank you for sharing your feedback on our Fluid Master Primer. We are sorry to hear that this formula did not meet your expectations. We truly value your honest input and have shared your comments with our team for further review. We invite you to explore more at Armani Beauty to discover your ideal matches!
Katherine
Reposted from giorgioarmanibeauty-usa.com
Verified purchase
Dec 18, 2025
An amazing product.
Excellent primer . I wouldn't have another primerand in my line of cosmetics!