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Details & care
What it is: An eyelid primer base for vibrant, creaseless color and eyeshadow looks that last up to 24 hours.
What it does: Original Eyeshadow Primer Potion helps to intensify the color and vibrancy of your eyeshadow or eyeliner of maximum impact.
How to use: Apply just a touch of primer before your eyeshadow. You can also mix it with your favorite eyeshadow to create a crease-free, custom shade.
- Paraben-free
- Cruelty-free
- Vegan
- Made in the USA
- Item #1102543
Ingredients
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau); May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Urban Decay
Urban Decay started doing color long before it was cool (back when the rest of the industry was a sea of pink, red and beige). And they're still serious color junkies at heart. With edgy eyeshadows, best-selling Naked Palettes, award-winning eyeliners, budge-proof mascaras and their legendary Makeup Setting Spray, Urban Decay has been shaking up the beauty industry for over 15 years.
Most helpful positive review
July 21, 2022
Best Eyeshadow Primer Ever!
If you want your makeup from the morning to last past 12 midnight…… only eyeshadow primer I ever use. I have oily eyelids and it still does the job. Highly recommend.
Mimi
Verified purchase
3found this helpful
Most helpful critical review
May 13, 2022
...not like the past Urban Decay Eyeshadow Primer
The size of the product was a lot smaller then sold in the past. Also, the product did not work very well. The product did not help my eyeshadow stay on for a long period of time.
60feelinggood
Verified purchase
Reposted from nordstrom.com
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Mimi
Verified purchase
July 21, 2022
Best Eyeshadow Primer Ever!
If you want your makeup from the morning to last past 12 midnight…… only eyeshadow primer I ever use. I have oily eyelids and it still does the job. Highly recommend.
3found this helpful
Mandandanda
July 14, 2022
The best
I only use this eye shadow primer and my eyeshadow never moves. Love it
3found this helpful
TWS1010
Verified purchase
July 31, 2022
Strange Wand
This eyeshadow primer could be thicker. It has a strange wand that I haven’t quite mastered.
1found this helpful
monkeybutt
Reposted from nordstrom.com
Verified purchase
Apr 16, 2026
Love It!!!
I now use the one with color to help conceal my redness. Woe to me if I mess up after this is on--it holds!
Vinice
Verified purchase
Mar 17, 2024
Gripping results
I like how my eyeshadow stays on without creasing. I looking forward to the summer months without my makeup running away. Love this product!
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LovelyBagLady
Reposted from nordstrom.com
Verified purchase
July 26, 2023
great
This works wonderful. My lids don’t get a crease