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Details & care
Shiseido's Ultimate Sun Protection Lotion is now formulated with ingredients selected especially for those with sensitive skin and for children's delicate skin. This superior mineral-based, high-protection sunscreen has a low-irritant formula that also features the brand's exclusive WetForce technology so it becomes even more powerful when the applied area is exposed to water or perspiration for 15 minutes. It's also formulated with aloe extract, which is known for its soothing effect. Zinc oxide and titanium dioxide are physical sunscreen agents that provide mineral-based protection.
How to use: Apply liberally before sun exposure and blend thoroughly into the skin. Be sure to reapply immediately after towel drying. To activate WetForce technology, expose the applied area to water or perspiration for 15 minutes.
- 3.3 oz.
- Paraben-free; alcohol-free; PABA-free; fragrance-free; chemical sunscreen agent-free
- Dermatologist tested; ophthalmologist tested
- Hypoallergenic
- By Shiseido; made in the USA
- Asian Owned/Founded
- Item #5105165
Ingredients
Active Ingredients: Titanium Dioxide 9.1%. Zinc Oxide 19.3%. Inactive Ingredients: Dimethicone, Water, Butylene Glycol, Glycerin, Diisopropyl Sebacate, Polymethyl Methacrylate, Hydrogenated Polydecene, Peg-10 Dimethicone, Cyclomethicone, Peg-9 Polydimethylsiloxyethyl Dimethicone, Bis-Butyldimethicone Polyglyceryl-3, Peg-6, Trimethylsiloxysilicate, Peg-32, Peg/Ppg-14/7 Dimethyl Ether, Scutellaria Baicalensis Root Extract, Rubus Idaeus (Raspberry) Fruit Extract, Aloe Barbadensis Leaf Extract, Thymus Serpillum Extract, Aluminum Distearate, Aluminum Hydroxide, Hydrogen Dimethicone, Isostearic Acid, Disteardimonium Hectorite, Hydrated Silica, Sodium Metaphosphate, Triethoxycaprylylsilane, Stearic Acid, Dextrin Palmitate, Distearyldimonium Chloride, Tocopherol, Syzygium Jambos Leaf Extract.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Most helpful positive review
Oct 15, 2025
Please, please, please restock!
Been using for years. It has been my go to sunscreen for lap swimming outdoors, playing racquet sports in hot, sweaty climates, etc. I have not found a better sunscreen to protect my fair complexion on my face from the sun. Please bring it back! I'm distraught I can't resupply.
DD from US
Reposted from shiseido.com
Most helpful critical review
Mar 1, 2022
Not so great!
I have always used sunscreens with zinc oxide or titanium dioxide--mineral sunscreens. Shiseido made a great mineral sunscreen eons ago which I used religiously. It was in a blue bottle, SPF 60+++ Lotion. It went on great and left very minimal white cast on most skin tones; on my skin tone, left no white cast at all. Shiseido dropped the high SPF mineral sunscreens so that they could make chemical sunscreens, which are totally invisible when applied. Funny how when they forayed into the world of chemical sunscreen, they had to reformulate again after a year because an active ingredient in theirs, oxybenzone, was banned in sunscreens because it damaged coral reefs and harmed ocean life. Unfortunately, this Sensitive/Children's Forumula, while mineral based, leaves a tremendous white cast over the skin. While I agree that mineral sunscreens will leave a little bit of a white cast, it should not be this severe. It looks like I dunked my face into liquid Wite-Out (the correction fluid) when I apply this stuff. Pretty sure I can't use less than what I'm using to minimize the white cast. It even says in the instructions on the box, "Reducing the quantity of application will lower the level of sunscreen protection significantly." Please make a mineral sunscreen that leaves less of a white cast. Shiseido knows how to make it because they did it ages ago; the company just doesn't want to.
Vangie
Reposted from shiseido.com
shiseido.com response
Hello Vangie, Thank you for your honest feedback on the Ultimate Sun Protection Lotion WetForce for Sensitive Skin and Children SPF 50+. And for your years of loyalty. We apologize for your disappointment in the finish and look. We will be sure to share your feedback with our internal teams. This formula is 100% mineral SPF and formulated primarily for children and those with extremely sensitive skin. -Alison, Skincare Expert
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DD from US
Reposted from shiseido.com
Oct 15, 2025
Please, please, please restock!
Been using for years. It has been my go to sunscreen for lap swimming outdoors, playing racquet sports in hot, sweaty climates, etc. I have not found a better sunscreen to protect my fair complexion on my face from the sun. Please bring it back! I'm distraught I can't resupply.
Helenha
Reposted from shiseido.com
Oct 12, 2025
Please bring it back!!!
My family use this but it's discontinued or out of stock. Please bring it back!!!
Jacqueline
Reposted from shiseido.com
Sept 27, 2025
Please restock!!
I am waiting for this to be restocked. I am so disappointed in Shiseido for discontinuing this beloved product!!
Penelope
Reposted from shiseido.com
Sept 3, 2025
PLEASE BRING THIS BACK
I have been using this sunscreen for ever and it is my FAVE sunscreen of all time. Please bring it back. I found it in Colombia in a place called faces recently and when I saw it for me it was like finding a treasure! Because I have been looking for it for more than a year and I don't find it in US nor in Europe.
Jen
Reposted from shiseido.com
Aug 11, 2025
Bring this back
Just a few years ago, I had emailed asking jf this would be discontinued. They said no. Now, it is. This was the only sunscreen compatible with my skin, and I bought frequently. Please bring back.
Angela
Reposted from shiseido.com
July 19, 2025
Literally crying over here that my fave sunscreen is GONE
Shiseido... please hear the voices of your many heartbroken customers! We represent a marginalized section of the population-the highly UV sensitive-that greatly depended on this incredible sunscreen! We all agree there is nothing out there like it. Nothing has protected our skin better than this product. Please help us. Please bring it back! We'll do anything!!!! And if you don't how can we buy the formula and make it ourselves? Seriously please don't deprive the people of this one of a kind formula one way or another. I'm incredibly UV sensitive and my skin is suffering now without it. I went to the drug store and tried all the high mineral sunscreens 20% zinc etc... despite the active ingredients being similar, none of them create the barrier this formula did on my skin. Please please please bring it back!!!!