Strength Cure Blonde Shampoo

What it is: A deep purple shampoo that tones down brassiness and strengthens damaged hair.

Who it's for: Blonde and lightened hair tones.

What it does: The blue-based purple formula tones down yellows and oranges in blonde and lightened hair. It is made from the same formula as the brand's Strength Cure system, so not only does it kepe your color purple, but also fortifies and repairs damage to your strands. The plant-based protein keravis strengthens strands and prevents damage while the powerful antioxidant astaxanthin helps heal and repair. Bright purple orchid not only provides natural violet toning properties, but also softens strands. An intoxicating aroma of fruity Pear and soft, floral Rose is finished with just a touch of Sandalwood for a bespoke scent.

How to use: Apply a dime-sized amount to wet hair at the scalp. Use your fingers to emulsify a rich lather and work down to ends, covering every inch where brassiness may reside. Rinse well.

Pro tips: For extra toning, leave on longer or repeat washing.