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Details & care
What it is: A solid shampoo formulated to help neutralize unwanted brassiness and yellow undertones.
What it does: The shampoo helps tone hair while using biotin to boost shine, reduce dullness and strengthen hair.
How to use: Wet hair and bar, then 'paint' on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse and repeat as needed.
- Paraben-free; phthalate-free; sulfate-free; silicone-free; artificial fragrance-free
- Made in the USA
- Item #10690507
Ingredients
Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Hydrogenated Castor Oil, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Linalool, Geraniol, Citronellol, Terpineol, Amyl Cinnamal, Limonene, Linalyl Acetate, Cananga Odorata Oil/Extract, Biotin, Violet 2 (CI 60725)
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.
This item is returnable within 40 days by mail or to U.S. Nordstrom Rack and U.S. Nordstrom stores. All beauty items are only eligible for return in U.S. Nordstrom Rack or U.S. Nordstrom stores.
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Most helpful positive review
Apr 26, 2026
Excellent Shampoo
I am 81 and am very happy with this shampoo. I still color my hair. It does not strip my color and makes my hair softer less frizzy. Highly recommend.
Jo L.
Reposted from Kitsch
Most helpful critical review
Mar 15, 2026
Disappointed with KITSCH
I spent a lot of money thinking this would be such a great product. Honestly, I was influenced on Instagram. Now I know why only one percent of people return the product. You aren’t allowed to unless it is unused and you have to pay shipping back. I gave them two chances to respond to my emails voicing my displeasure. The shower caddy would not stick to my wall. When I put the shampoo and conditioner on my shower rack, it would drip on the floor. The smell was not the amazing smell the influencers promised it would be. The dry hair shampoo smells so awful. I would never spray it in my hair. I spent way too much for a product like this.
Mary L.
Reposted from Kitsch
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5 stars
77%
4 stars
9%
3 stars
4%
2 stars
4%
1 star
6%
Sort by Most Helpful
Shelly
Reposted from Kitsch
Apr 26, 2026
Love the idea, not a huge fan of the execution
This product is way too strongly scented for my taste. I like the product - my hair is clean and it is doing a good job keeping the grey from yellowing. But I can't get past the scent. Won't be repurchasing.
Jo L.
Reposted from Kitsch
Apr 26, 2026
Excellent Shampoo
I am 81 and am very happy with this shampoo. I still color my hair. It does not strip my color and makes my hair softer less frizzy. Highly recommend.
Kelly C. B.
Reposted from Kitsch
Apr 23, 2026
This stuff is like magic
I have spent so much money on very pricey shampoos and this by far is the softest not leaving my hair heavy highly recommend
Ruta D. s.
Reposted from Kitsch
Apr 21, 2026
Wonderful shampoo
Wonderful scent and cleaning power.
Kim A.
Reposted from Kitsch
Apr 18, 2026
Great product
This shampoo definitely brightens my grays and adds softness and more control when styling. Highly recommend!
Donna
Reposted from Kitsch
Apr 14, 2026
Purple Bars for Color Treated Hair
I've used these bars for several months with great results. Even after a couple of months my hairdresser told me she's never seen my hair so soft and I've noticed the itching I was having using regular shampoo ( for color treated hair) has stopped. I really like these bars!
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