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Details & care
What it is: A solid shampoo formulated to help neutralize unwanted brassiness and yellow undertones.
What it does: The shampoo helps tone hair while using biotin to boost shine, reduce dullness and strengthen hair.
How to use: Wet hair and bar, then 'paint' on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse and repeat as needed.
- Paraben-free; phthalate-free; sulfate-free; silicone-free; artificial fragrance-free
- Made in the USA
- Item #10690507
Ingredients
Sodium Cocoyl Isethionate, Glycerin, Sodium Methyl Cocoyl Taurate, Hydrogenated Castor Oil, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Linalool, Geraniol, Citronellol, Terpineol, Amyl Cinnamal, Limonene, Linalyl Acetate, Cananga Odorata Oil/Extract, Biotin, Violet 2 (CI 60725)
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.
This item is returnable within 40 days by mail or to U.S. Nordstrom Rack and U.S. Nordstrom stores. All beauty items are only eligible for return in U.S. Nordstrom Rack or U.S. Nordstrom stores.
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Most helpful positive review
Apr 18, 2026
Great product
This shampoo definitely brightens my grays and adds softness and more control when styling. Highly recommend!
Kim A.
Reposted from Kitsch
Most helpful critical review
Mar 15, 2026
Disappointed with KITSCH
I spent a lot of money thinking this would be such a great product. Honestly, I was influenced on Instagram. Now I know why only one percent of people return the product. You aren’t allowed to unless it is unused and you have to pay shipping back. I gave them two chances to respond to my emails voicing my displeasure. The shower caddy would not stick to my wall. When I put the shampoo and conditioner on my shower rack, it would drip on the floor. The smell was not the amazing smell the influencers promised it would be. The dry hair shampoo smells so awful. I would never spray it in my hair. I spent way too much for a product like this.
Mary L.
Reposted from Kitsch
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5 stars
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4 stars
9%
3 stars
4%
2 stars
4%
1 star
6%
Sort by Most Helpful
Kim A.
Reposted from Kitsch
Apr 18, 2026
Great product
This shampoo definitely brightens my grays and adds softness and more control when styling. Highly recommend!
Donna
Reposted from Kitsch
Apr 14, 2026
Purple Bars for Color Treated Hair
I've used these bars for several months with great results. Even after a couple of months my hairdresser told me she's never seen my hair so soft and I've noticed the itching I was having using regular shampoo ( for color treated hair) has stopped. I really like these bars!
Karen
Reposted from Kitsch
Apr 10, 2026
Great shampoo for travel or every day
Having grey hair that had become dry and dull, this shampoo has changed all that for me. Will buy again
Mary
Reposted from Kitsch
Apr 7, 2026
Shampoo Bar for colored hair
It was a little strange at first using a bar to shampoo and condition my hair but it is very nice to use them. It makes your hair very soft and manageable.
Charlene M.
Reposted from Kitsch
Apr 3, 2026
Effectiveness
I was hesitant to try- but it's the best shampoo I ever used. Not only did it clean my hair great, it left it soft and wavy. Also love the idea of no bottles. Will definitely purchase often . Already reordered, and got some for my daughter.
Lauren
Reposted from Kitsch
Apr 2, 2026
Love everything Kitsch. This is no exception
Have noticed a difference in my hair after using this after dying it. I normally want my hair to be "ash blonde" and try to dye it that color but it doesn't always turn out that way. A lot of times there is a strawberry tinge to it that I do not like, so I need purple toners to make it more cool toned. This helps with that. It also smells good, lasts a long time, and does not contain plastic. I want to buy the clarifying one next since I have oily hair.
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