Clay Pomade

What it is: An award-winning styling clay that separates, defines and molds hair in place to deliver a strong, pliable hold all day.

What it does: Infused with natural ingredients such as clay and beeswax, the texturizing formula works for any style. Baxter of California pomades can be mixed and matched to achieve a multitude of styles.

How to use: Put a fingernail-sized amount into the palm of your hand and rub palms together to warm and emulsify the pomade. Apply evenly throughout damp or dry hair. Use more product for increased hold and style. Apply product to wet hair for a wet-look finish. Apply to dry hair for a more matte-natural look with less definition.