Forming Cream

The store is organized, beautiful and clean. The team members are approachable. Lupe my cashier in particular was so helpful. She had a genuine kind and caring disposition. She was so patient!!! 5 stars for the store and 1,000 bonus points for Lupe!!! Truly a slam dunk experience.

[This review was collected as part of a promotion.] After using the American Crew Forming Cream, I can see why its such a popular everyday styling product. Its simple to use, reliable, and gives a really natural finish without making the hair feel stiff or overloaded. The texture is smooth and creamy, so it spreads easily through the hair. I only needed a small amount to style my hair, and it instantly added structure and control while still keeping things flexible. The hold is medium, which makes it perfect for casual, natural-looking styles rather than very structured or slick hairstyles. Love it an recommend

[This review was collected as part of a promotion.] There's a reason as to why all your barbershops have American Crew populating their shelves; the products are good and this one is no exception. As a curly haired boy who hates having products in his hair this on did it for me, it gives me a nice "healthy" shine to my curls without feeling too heavy on them. They hold my shape well and form my curls in the exact shape I want them to be without making them look unnaturally frozen. I use a half nail's worth of product on wet hair following a shower and let it air dry for maximum effect. The results are curls that keep on curling and would deffo recommend it for anyone with shorter hair with medium curls!

[This review was collected as part of a promotion.] This product held my hair well without forming a cast which I liked. I have attached before and after photos showing how it lasts over a night out. The actual texture of my hair was okay after applying. I worked it into wet hair to ensure it was spread evenly and thinly. I will continue using it but it wouldn't be something I would buy again, not because its bad, but because there are other products that do what this is trying to do better.

[This review was collected as part of a promotion.] I originally received this American Crew Forming Cream to test, but being a woman, I passed it along to my husband to try on his beard. I know it's made for hair but Its been a total game-changer for his grooming routine! It has a perfect medium hold that tames his flyaways without making his beard feel stiff or crunchy like a gel would. It leaves a really nice, healthy-looking natural shinenot greasy at all. Plus, the classic 'barbershop' scent is clean and masculine without being overbearing. Its become his new go-to for a polished look.