Hold Me Softly Style Balm

What it is: A light hold curl-enhancing styling cream that provides loose, soft definition without crunch for all curl types.

Who it's for: Ideal for all hair types. Best for medium to coarse textured hair.

What it does: This balm is a smooth whipped-cream moisturizer that enhances curls and waves, achieving a natural, effortless look. It provides a very soft hold, which means you won't have any cast or crunchy residue. It's great on its own for a soft, romantic style, or if you want defined frizz-free curls you can layer it with a stronger hold styling gel.

How to use: Take a small amount of balm. Start with a dime-size per section and add up if needed—a little goes a long way. Rake the cream through soaking wet hair, making sure you are evenly distributing it and coating every strand. Use the 'prayer hands' method to smooth the strands. This helps sealing cuticles and reducing frizz. Flip your hair and gently scrunch to encourage curl formation. You can stop stop here for a loose, soft style or follow with a gel for more hold.