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Anti-Aging Eyeshadow Primer Potion

Urban Decay

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Details & care

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.

What it does: Designed to prep your lids for eyeshadow and eyeliner, this primer is the perfect foundation for richer, more long-wearing color. Its formula features space-age polymer technology, which fills in any imperfections on your skin's surface while prepping lids for all-day shadow. Optical blurring pigments create a brightening, soft-focus effect that helps minimize redness and smooth skin's texture. Anti-aging skin care ingredients help smooth the appearance of wrinkles and hydrate skin, improving suppleness and elasticity. It dries down almost invisibly, leaving behind the slightest bit of sheer pigment to even out and color-correct skin.

How to use: Smooth just a touch onto lids. Apply your eyeshadow while the primer is still fresh for vibrant, just-applied color that lasts.

  • Paraben-free
  • Cruelty-free
  • Vegan
  • Made in the USA
  • Item #1102521
  • Core Product ID 3333343DYD

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

This item qualifies for free shipping on orders over $89. View Shipping & Returns Policy.

This item is returnable within 40 days by mail or to U.S. Nordstrom Rack and U.S. Nordstrom stores. All beauty items are only eligible for return in U.S. Nordstrom Rack or U.S. Nordstrom stores.

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Urban Decay

Urban Decay started doing color long before it was cool (back when the rest of the industry was a sea of pink, red and beige). And they're still serious color junkies at heart. With edgy eyeshadows, best-selling Naked Palettes, award-winning eyeliners, budge-proof mascaras and their legendary Makeup Setting Spray, Urban Decay has been shaking up the beauty industry for over 15 years.

Reviews

(71)
4.5 out of 5
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Most helpful positive review

Apr 19, 2024
Two face eye shadow base
Best eye shadow base ever! Have bought this for years! Works great!!! Must try!
Hosana
Verified purchase

Most helpful critical review

Sept 15, 2021
not good
I received a sample of this product long time ago and it was great! Works amazing with my urban decay eyeshadow that’s why I bought this but is not the same, my eyeshadow looks very greasy and really bad just I few hours later
Texan girl
5found this helpful

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Texan girl
Sept 15, 2021
not good
I received a sample of this product long time ago and it was great! Works amazing with my urban decay eyeshadow that’s why I bought this but is not the same, my eyeshadow looks very greasy and really bad just I few hours later
5found this helpful
ButterflyHunter
Verified purchase
Feb 14, 2021
Eh
I like the wand. I like that the product is easy to spread. However, it often creases before it dried down, so I have to keep looking down until its dry which takes quite a while and then my shadow still creases by the end of the day.
2found this helpful
Hosana
Verified purchase
Apr 19, 2024
Two face eye shadow base
Best eye shadow base ever! Have bought this for years! Works great!!! Must try!
Was this helpful?
Crissy B
Reposted from nordstrom.com
Verified purchase
Mar 30, 2023
Thumbs Down
I'm not sure I understand the appeal of this product. I used Lancome's La Base eye shadow primer for years, and it hid all of the veins and other imperfections on my eyelids. Sadly, they discontinued that product, so I decided to try this primer. This product is a strange consistency and it goes on very sheer. I'm almost questioning whether I received a damaged product. The texture is like a cream where the oil has separated. I honestly don't feel this makes any more difference than just using an eye moisturizer before applying eye shadow. Onto the next primer to test...
JPantz
Reposted from nordstrom.com
Verified purchase
July 24, 2022
This is Great
This is the first eyeshadow primer that has ever worked for me. I put eye shadow on at 2:30 and it's still there when I get home at 10:30. My eyeshadow looks fresh all night. Love it.
MichelleB816
Reposted from nordstrom.com
May 10, 2022
Tried and True
I've been using Urban Decay eyeshadow primer for over 15 years and I finally switched to this anti-aging formula. I'm older and wiser so I'm trying to take better care of my skin and this helps. I love this because it's not as thick a formula as the original and works well. I stock up on this when it's on sale, it's a little more money than the original but definitely worth it. I use this even if I don't use eyeshadow because it evens the tone of my skin. I highly recommend this!
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