What it is: An argan oil-infused lipstick that delivers an instant hit of powerful color and all-day moisture so you fall in love with first swipe.

What it does: Its True-Color Gelled System of ultra-refined pure pigments evenly disperses bright, smooth color for high-impact one-swipe payoff. A combination of lightweight oils and specialized waxes make this lipstick feel luxurious, super-silky and barely there. The ultra-gliding formula lays down beautifully in a thin film for a creamy, conditioning texture. With its weightless feel and satin-soft finish, Love Me Lipstick loves you back.

How to use: Apply directly to lips as desired. For non-bleeding color, prep your lips with a primer. You can also apply with a lip brush for greater position.