What it is: A creamy, moisturizing lipstick that gives you medium coverage, flattering color and a balmy, demi-shine finish.

What it does: Gen Nude was developed for all skin tones and lip tones to be a playground of nude lip shades for everyone, from the makeup novices to the artists. Whether you want a blanked-out look, a natural your-lips-but-better nude or a deeper contrast of color, you're guaranteed to find shades for any look. The lipstick is formulated with natural oils and butters to moisturize, smooth and condition your lips while leaving behind a subtle vanilla scent.

How to use: Apply directly from the bullet or use a lip brush for more definition. You can also layer different nude shades to create your very own color.